Texas Standard Company Profile
Background
Texas Standard, established in 2016, is a men's apparel brand headquartered in Austin, Texas. The company is dedicated to crafting high-quality clothing that embodies the spirit and heritage of Texas. Their mission is to provide Texans with a brand that authentically represents their identity, emphasizing independence, tradition, and pride. Texas Standard's product line includes button-down shirts, polos, tees, guayaberas, and accessories, all designed with a uniquely Texan flair. A notable aspect of their business model is the commitment to social responsibility; 10% of all profits are donated to Texas-based charities through their "Ten to Texas" initiative.
Key Strategic Focus
Texas Standard's strategic focus centers on delivering premium men's apparel that reflects Texas culture and values. The company specializes in garments such as the Tejas Guayabera and Modern Western Shirts, which blend traditional Texan styles with modern design elements. By manufacturing many of their products within Texas, they support local industries and ensure quality craftsmanship. Their primary market includes Texans and individuals who appreciate the state's heritage, with a particular emphasis on customers seeking authentic, high-quality clothing that stands the test of time.
Financials and Funding
Texas Standard has experienced steady growth since its inception. In August 2024, the company reported online sales revenue of approximately $34,305, with an average order value between $100 and $125. The website received 28,160 sessions during that month, indicating a solid online presence. The company has undergone two funding rounds: a seed round on June 26, 2018, and a later-stage venture capital round on September 1, 2024. The primary investor is Morrison Seger, a venture capital firm. The capital raised has been utilized to expand product lines, enhance manufacturing capabilities, and open retail locations, including their first brick-and-mortar store in Austin in October 2020.
Pipeline Development
Texas Standard continually innovates its product offerings to meet customer demand. In March 2019, the company launched its first denim jeans line, made in Texas from Cone Mills denim, combining durability with comfort. This expansion reflects their commitment to diversifying their product range while maintaining a focus on quality and Texan authenticity.
Technological Platform and Innovation
Texas Standard leverages modern technology to enhance its operations and customer experience. The company's e-commerce platform is built using technologies such as Vue.js, Handlebars, and Preact, ensuring a responsive and user-friendly interface. For payment processing, they utilize Amazon Pay, providing secure and convenient transactions for customers. Additionally, the implementation of Google Tag Manager allows for efficient management of website analytics and marketing tags, enabling data-driven decision-making.
Leadership Team
The leadership team at Texas Standard comprises individuals with strong ties to Texas and backgrounds in business and communication:
- Drew Bagot Jr., Co-Founder & Chief Executive Officer: A graduate of the McCombs School of Business at the University of Texas at Austin, Drew has been instrumental in steering the company's strategic direction and growth.
- Christine Bagot, Co-Founder & President: Holding a degree from the Moody College of Communication at the University of Texas at Austin, Christine oversees the company's operations and marketing initiatives.
- Byron Bradshaw, Vice President: A graduate of the College of Liberal Arts at the University of Texas at Austin, Byron contributes to the company's strategic planning and business development.
Leadership Changes
As of the latest available information, there have been no significant recent changes or appointments within the company's leadership team.
Competitor Profile
Market Insights and Dynamics
The men's apparel market in Texas is competitive, with a focus on quality, authenticity, and regional representation. Consumers seek brands that resonate with their cultural identity and offer durable, stylish clothing. Texas Standard's emphasis on Texan heritage and charitable contributions positions it uniquely within this landscape.
Competitor Analysis
Key competitors in the market include:
- Cubavera: Offers a range of men's clothing with a focus on tropical styles, generating revenue of approximately $364,745 with a conversion rate of 2.00-2.50%.
- Casual Tropical Wear: Specializes in casual and tropical-themed apparel, reporting revenue of around $47,864 and a conversion rate of 1.00-1.50%.
- Dos Carolinas: Known for custom guayaberas and other traditional garments, with revenue of approximately $10,300 and a high average order value between $250 and $275.
Texas Standard differentiates itself by focusing on Texan culture, manufacturing within the state, and committing a portion of profits to local charities, appealing to consumers who value authenticity and social responsibility.
Strategic Collaborations and Partnerships
Texas Standard has established partnerships with various retail outlets across Texas to expand its reach. The company also collaborates with local manufacturers to produce its garments, supporting the state's economy. Through the Texas Standard Foundation, they partner with Texas-based charities, reinforcing their commitment to community engagement and social responsibility.
Operational Insights
In October 2020, Texas Standard opened its first retail store in Austin, Texas, providing a physical space for customers to experience the brand firsthand.
