THA Staffing Company Profile

Background

Overview

Established in 2015 by event professionals, THA Staffing is a Dubai-based staffing firm specializing in providing flexible and customized staffing solutions for the events, luxury retail, and hospitality sectors. The company aims to enhance client experiences by offering guest-facing roles at events and boutiques, as well as curating exceptional shows. THA Staffing differentiates itself through its technology-driven approach, dedicated in-house operations teams, and a freelancer-centric business model.

Mission and Vision

Mission: To assist organizations in achieving their objectives by improving visitor experiences, whether through guest-facing roles at events or in boutiques, or by providing expertise to curate exceptional shows.

Vision: To become the leading staffing partner for the luxury retail, events, and hospitality sectors worldwide.

Industry Significance

THA Staffing plays a pivotal role in the Middle East's staffing industry, particularly in the UAE and Saudi Arabia. By offering tailored staffing solutions, the company supports the region's growing demand for high-quality personnel in events, luxury retail, and hospitality, contributing to the success of numerous high-profile events and establishments.

Key Strategic Focus

Core Objectives

Provide flexible and customized staffing solutions tailored to client needs.

Enhance client experiences through well-trained and seamlessly integrated talent.

Expand operations regionally, focusing on Saudi Arabia and Qatar, to support the growing demand in the events and luxury retail sectors.

Areas of Specialization

Event Staffing: Deploying personnel for various events, including exhibitions, conferences, and festivals.

Luxury Retail Staffing: Providing sales associates and front-of-house staff for luxury boutiques and retail establishments.

Hospitality Staffing: Supplying trained staff for hotels, restaurants, and other hospitality venues.

Key Technologies Utilized

Liveforce Platform: An online platform that facilitates efficient communication between THA Staffing and its freelancers, ensuring seamless operations and quality service delivery.

Primary Markets Targeted

United Arab Emirates (UAE): Serving a diverse range of clients in Dubai and other emirates.

Saudi Arabia: Expanding operations to meet the growing demand in cities like Riyadh and Jeddah.

Financials and Funding

Funding History

2015: Founded by event professionals in Dubai, UAE.

2021: Partially acquired by Armonia Group, a French facility solutions expert, creating synergies between the two companies and enhancing value propositions for clients and freelancers.

Total Funds Raised

Specific details regarding the total funds raised by THA Staffing are not publicly disclosed.

Notable Investors

Armonia Group: A French facility solutions expert that acquired a partial stake in THA Staffing in 2021.

Utilization of Capital

The capital from the partnership with Armonia Group has been utilized to expand THA Staffing's services, including the launch of the hospitality vertical and the expansion into Saudi Arabia.

Pipeline Development

Key Pipeline Candidates

THA Staffing continues to develop its pipeline by recruiting and training a diverse pool of freelancers to meet the varying demands of its clients across the events, luxury retail, and hospitality sectors.

Stages of Development

Recruitment: Ongoing efforts to attract and onboard skilled professionals.

Training: Providing comprehensive training programs to ensure high-quality service delivery.

Deployment: Assigning trained personnel to client projects and events.

Target Conditions

The company focuses on staffing for events, luxury retail, and hospitality venues, adapting to the specific requirements of each sector.

Anticipated Milestones

Expansion into Saudi Arabia: Establishing a significant presence in the Saudi market to support the growing demand in the region.

Launch of Hospitality Vertical: Introducing a dedicated hospitality staffing service to cater to the influx of tourists and the seasonality of the service industry.

Technological Platform and Innovation

Proprietary Technologies

Liveforce Platform: An online platform developed by THA Staffing to streamline communication and operations between the company and its freelancers.

Significant Scientific Methods

Data Analytics: Utilizing data-driven approaches to match the right talent with client requirements, ensuring optimal performance and satisfaction.

AI-Driven Capabilities

Talent Matching Algorithms: Employing algorithms to efficiently match freelancers with suitable assignments based on skills, experience, and client needs.

Leadership Team

Executive Profiles

Yoann Coulon: Managing Director. As Managing Partner of THA Staffing, Yoann inspires the team to deliver high-quality service, enabling clients to staff their venues and events seamlessly. He is focused on expanding operations in Saudi Arabia and Qatar.

Erika Lahssini: Director of Operations. With a keen eye for detail and deep knowledge of the staffing sector, Erika ensures exceptional quality in THA Staffing's services, positioning the company as a leader in event and retail staffing.

Shams Moloo: Director of Strategy & Business Development. Shams leads the company's vision as a top staffing solution in the region, providing flexible and customized staffing solutions, including event staffing and corporate staffing.

Kenneth Fletcher: Director of Venues, Parks & Resorts. With over 25 years of experience in the events, hospitality, and leisure industries, Kenneth manages high-profile venues and enhances guest experiences across the Middle East, Europe, and North America.

Recent Appointments

Benoît Honnart: Appointed as Chief Executive Officer, marking a significant milestone in THA Staffing's evolution across the Middle East.

Shams Moloo: Appointed as Chief Development Officer, leading the company's strategic development initiatives.

Erika Lahssini: Appointed as Chief Experience Officer, overseeing the quality and delivery of client services.

Ala Al Khairalla: Appointed as Managing Director for Saudi Arabia, focusing on expanding operations in the Saudi market.

Competitor Profile

Market Insights and Dynamics

The staffing industry in the Middle East, particularly in the UAE and Saudi Arabia, is experiencing significant growth due to increased demand in events, luxury retail, and hospitality sectors. This growth is driven by economic diversification efforts, increased tourism, and a focus on cultural and entertainment events.

Competitor Analysis

TASC Outsourcing: A Dubai-based staffing and managed services company operating across the Gulf Cooperation Council (GCC) countries, offering a range of staffing solutions.

Adecco Staffing, USA: A global staffing firm providing human resource services, including temporary staffing and permanent placement, with a significant presence in the Middle East.

Artech Information Systems: An American employment agency specializing in IT staffing services, with operations in multiple countries, including the Middle East.

Strategic Collaborations and Partnerships

Armonia Group: The partial acquisition by Armonia Group in 2021 has enhanced THA Staffing's value proposition, creating synergies between the two companies and expanding service offerings.

Operational Insights

THA Staffing's freelancer-centric business model and technology-driven approach provide a competitive advantage by offering flexible and customized staffing solutions, ensuring high-quality service delivery and client satisfaction.

Strategic Opportunities and Future Directions

Expansion into Saudi Arabia and Qatar: Leveraging the growing demand in these markets to establish a strong presence and support regional economic diversification efforts.

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