That 1 Painter Company Profile

Background

Overview

That 1 Painter is a rapidly expanding residential and commercial painting franchise headquartered in Austin, Texas. Founded in 2011 by Steven Montgomery, the company has grown from a small local operation to one of the fastest-growing painting franchises in the United States. In 2021, it began franchising, offering entrepreneurs the opportunity to operate under its established brand and business model.

Mission and Vision

The company's mission is to provide high-quality painting services while fostering a culture of integrity, diligence, and generosity. Its vision includes expanding its reach nationwide, offering exceptional services to a broader customer base, and positively impacting communities through initiatives like "Paint It Forward."

Primary Area of Focus

That 1 Painter specializes in a comprehensive range of painting services, including interior and exterior painting, limewash, deck staining, drywall repair, and other related services. The company caters to both residential and commercial clients, ensuring high-quality workmanship and customer satisfaction.

Industry Significance

Operating within the home services industry, That 1 Painter has distinguished itself through rapid growth and a strong commitment to community engagement. Its innovative business model and dedication to quality have set new standards in the painting franchise sector.

Key Strategic Focus

Core Objectives

Expansion: Rapidly increasing the number of franchise locations across the United States.

Quality Service: Maintaining high standards in painting services to ensure customer satisfaction.

Community Engagement: Implementing programs like "Paint It Forward" to give back to communities.

Specific Areas of Specialization

Residential Painting: Offering interior and exterior painting services tailored to homeowners' needs.

Commercial Painting: Providing painting solutions for businesses, including offices and retail spaces.

Additional Services: Including limewash, deck staining, drywall repair, and more.

Key Technologies Utilized

ResiConnect: An in-house appointment scheduling system that streamlines operations for franchisees.

ResiCreative: A full-service marketing team that handles scheduling, marketing, and digital presence, allowing franchisees to focus on customer experience and local networking.

Primary Markets Targeted

That 1 Painter targets both residential and commercial markets, focusing on homeowners and businesses seeking professional painting services. The company has expanded its reach to various states, including Texas, Alabama, Alaska, Arizona, California, Colorado, Florida, Georgia, Kansas, Kentucky, Mississippi, Missouri, New Mexico, North Carolina, Oklahoma, South Carolina, and Utah.

Financials and Funding

Funding History

Specific details regarding the company's funding history are not publicly disclosed. However, the rapid expansion and franchising efforts indicate a strong financial foundation and investor confidence.

Total Funds Raised

The exact total funds raised by That 1 Painter are not publicly available.

Recent Funding Rounds

Information about recent funding rounds is not publicly disclosed.

Notable Investors

Specific investors in That 1 Painter have not been publicly identified.

Intended Utilization of Capital

The capital raised is primarily utilized for:

Franchise Expansion: Opening new franchise locations across various states.

Operational Support: Enhancing in-house systems like ResiConnect and ResiCreative to support franchisees.

Marketing and Branding: Strengthening the brand's presence and customer engagement through various marketing initiatives.

Pipeline Development

Key Pipeline Candidates

As a service-based company, That 1 Painter's pipeline development focuses on:

Franchise Expansion: Identifying and establishing new franchise locations in targeted markets.

Service Diversification: Introducing additional services to meet evolving customer needs.

Stages of Development

Franchise Expansion: Ongoing, with multiple new locations established annually.

Service Diversification: Continuous, with regular assessments of market demand and customer feedback.

Target Conditions

The company aims to address the following conditions:

Market Demand: Expanding into regions with high demand for professional painting services.

Customer Satisfaction: Ensuring high-quality service delivery to maintain and grow the customer base.

Relevant Timelines for Anticipated Milestones

Franchise Expansion: Plans to award 30 to 40 new units over the next year.

Service Diversification: Ongoing, with new services introduced based on market research and customer feedback.

Technological Platform and Innovation

Proprietary Technologies

ResiConnect: An in-house appointment scheduling system that streamlines operations for franchisees.

ResiCreative: A full-service marketing team that handles scheduling, marketing, and digital presence, allowing franchisees to focus on customer experience and local networking.

Significant Scientific Methods

The company employs data-driven approaches to assess market demand, customer satisfaction, and operational efficiency. This includes analyzing customer feedback, monitoring service quality, and evaluating financial performance to inform strategic decisions.

Leadership Team

Steven Montgomery – Founder and CEO

Professional Background: Steven founded That 1 Painter in 2011, leveraging his passion for painting and entrepreneurial spirit.

Key Contributions: Under his leadership, the company has expanded rapidly, establishing a strong brand presence and a culture of excellence.

Kimber Montgomery – Vice President of Franchise Development

Professional Background: Kimber has extensive experience in franchise development and operations, contributing to the company's strategic growth.

Key Contributions: She has played a pivotal role in expanding the franchise network and supporting franchisees.

RJ Ewing – President

Professional Background: RJ brings a wealth of experience in business operations and management to the company.

Key Contributions: He oversees daily operations, ensuring efficiency and alignment with the company's strategic goals.

Industry and Competitor Profile

Market Insights and Dynamics

The painting services industry is experiencing steady growth, driven by increasing demand for home improvement and commercial renovation projects. The market is characterized by a mix of national franchises and local businesses, with opportunities for companies that can offer quality services and strong customer relationships.

Competitor Analysis

CertaPro Painters: A well-established national painting franchise with a broad service offering.

Five Star Painting: Offers residential and commercial painting services with a focus on customer satisfaction.

Fresh Coat Painters: Provides painting services with a business model designed for franchisees.

Strategic Collaborations and Partnerships

That 1 Painter has partnered with national companies such as Sherwin-Williams, utilizing a subcontractor model to ensure a steady supply of leads and skilled craftsmen.

Operational Insights

The company's business model allows for flexible ownership structures, including single-unit operations and multi-unit enterprise opportunities. The home-based business model eliminates the need for a physical storefront, reducing overhead costs while maintaining operational efficiency.

Strategic Opportunities and Future Directions

That 1 Painter plans to continue its rapid expansion, aiming to have more than 400 units operating by the end of 2024. The company is also focused on enhancing its technological platforms and support systems to provide franchisees with the tools needed for success.