The 3% Movement - Company Research Report
Company Overview
Name
The 3% Movement, LLC
Mission of the Company
To increase the representation of women in creative leadership roles from 3% to 50%. The company operates on the principle that diversity in creativity leads to better ideas and profitability.
Founded By
Kat Gordon
Year Founded
2012
Key People in the Company
- Kat Gordon: Founder and CEO
- Saata Bangura: Design Director
- Erica Buteau: Director of 3% Solutions
- Selena Davant: Instagram Manager
- Michele Keele: Comptroller
- Angela Kosniewski: Head of Account Management
- Brenna Sandstrom: Director of Events
- Paul Stadnyk: Designer
- Nancy Vaughn: Head of Communications/PR, 3% Accelerator Founder
- Angeles Winesett: Executive Administrator
Advisory Board
- Patti Clarke: Chief Talent Officer, Havas Group
- Paul Donaher: Managing Director, Marcom
- Ronnie Felder: Chief People Officer, VMLY&R
- Kelly Fredrickson: President, MullenLowe Boston and New York
- Jean Freeman: Principal + CEO, Zambezi
- Vann Graves: Executive Director, VCU Brandcenter
- Amber Guild: CEO, McCann NY
- Nancy Hill: Founder and CEO, Media Sherpas
- Joanna Lane: DEI Consultant + Executive Leadership Coach, Lane Solutions Group
- Joe Oh: Strategic Advisor
- Karuna Rawal: CMO, Nature's Fynd
- Justin Reyes: VP, Diversity, Equity & Inclusion, Major League Baseball
- Rob Schwartz: Chair, TBWA New York Group
- John Zissimos: Chief Digital Officer, Okta
Headquarters
No information available
Number of Employees
No information available
Revenue of the Company
No information available
What is the Company Known For
The 3% Movement is known for raising the number of female creative directors in the U.S. from 3% to 29% and promoting diversity, equity, and inclusion in the creative industry through various initiatives, research, conferences, and consulting services.
Products
What Products Do They Offer
Events
- Annual 2-day 3% Conference: A comprehensive event featuring multiple sessions on creativity, diversity, and leadership.
- MiniCons: One-day conferences held in various cities around the world focusing on specific topics related to their mission.
- 3% Retreats: Focused professional development, nature immersion, and social activities.
- Super Bowl Tweetup: Live online event during the Super Bowl.
Consulting
- 3% Solutions: Helps agencies to create more inclusive cultures and improve gender diversity in creative leadership roles.
Certification
- 3% Certification: A robust assessment of agency culture and programs encouraging female friendliness.
Research
- Proprietary Research: Studies such as "Elephant on Madison Avenue," "Female Creatives on the Rise," and "What Women Want" surveys.
Community and Content
- Online Community: Vibrant online network spanning various social media platforms.
- Content Sharing: Conference sessions and blog posts are shared through their YouTube channel and blogs.
High-Level Description of Products
- Annual Conference and MiniCons: Events focused on professional development, diversity, and inclusion topics with industry leaders.
- 3% Retreats: Combines professional growth with wellbeing activities.
- Consulting and Certification Programs: Aimed at transforming agency cultures to be more gender-inclusive.
- Research and Community Engagement: Dedicated to understanding and improving diversity metrics within the industry.
Key Features of Each Product
- Annual Conference: Comprehensive sessions, networking opportunities, and keynote speakers.
- MiniCons: Targeted sessions focusing on specific diversity-related topics.
- 3% Retreats: Professional development in a serene, nature-focused setting.
- Consulting Services: Tailored strategies to create inclusive work environments.
- Certification Program: Assesses and certifies agencies on their inclusivity metrics.
- Proprietary Research: Data-driven insights to guide industry improvements.
Recent Developments
Recent Developments in the Company
- The 3% Movement continues to expand its influence on increasing diversity within the creative industry.
New Products Launched
No information available
New Features Added to Existing Products
No information available
New Partnerships
No information available
Summary
The 3% Movement is a pioneering entity focused on bringing gender parity and diversity to the forefront of the creative industry. With a robust suite of services including conferences, retreats, consulting, certification, and proprietary research, the company has significantly impacted the number of female creative directors in the U.S., driving the number from 3% to 29%. The organization's founder, Kat Gordon, along with a dedicated team and advisory board, continues to push for inclusive and equitable practices in creative leadership.
