Advisor Group, now rebranded as Osaic, is a prominent American wealth management firm headquartered in Scottsdale, Arizona. The firm serves approximately 11,600 financial professionals managing more than $653 billion in assets. Initially operating as a network of independent broker-dealers, Osaic began integrating all its firms under the unified Osaic brand and service platform in 2023. The remaining broker-dealers, including American Portfolios, Lincoln Financial Advisors, and Triad Advisors, are slated for integration in 2024. Osaic also encompasses four Advantage Companies: Highland Capital Brokerage, Ladenburg Thalmann & Co., Inc., Ladenburg Thalmann Asset Management, and Premier Trust. The firm is a portfolio company of Reverence Capital Partners.
Key Strategic Focus
Osaic's strategic focus centers on consolidating its network of independent broker-dealers into a cohesive entity to enhance operational efficiency and deliver superior services to financial professionals and their clients. By unifying under the Osaic brand, the firm aims to streamline processes, leverage economies of scale, and foster a more integrated approach to wealth management. This consolidation is designed to provide financial professionals with a robust platform that supports their entrepreneurial spirit while offering comprehensive resources and support.
Financials and Funding
In 2019, Osaic acquired Ladenburg Thalmann Financial Services in a deal valued at $1.3 billion, which closed in the first half of 2020. In May 2022, the firm acquired Infinex Financial Holdings, and in June 2022, it acquired American Portfolios Financial Services. These strategic acquisitions have significantly expanded Osaic's market presence and service offerings.
Leadership Team
- Jamie Price: Chief Executive Officer
- Greg Cornick: President, Advice and Wealth Management
- Jon Frojen: Chief Financial Officer
- Tim Hodge: Executive Vice President, Trading & Operations
- Nina McKenna: Chief Legal Officer and General Counsel
- Matt Schuleter: President of Products & Platforms
These leaders bring extensive experience in financial services, guiding Osaic through its strategic initiatives and growth plans.
Competitor Profile
Osaic operates in a competitive landscape alongside firms such as Cetera Financial Group, Charles Schwab, and HD Vest Financial Services. Osaic ranks first in Net Promoter Score (NPS) among its competitors, indicating strong customer loyalty and satisfaction. However, in terms of overall culture score, Osaic ranks third, suggesting areas for improvement in employee engagement and workplace culture.
Strategic Collaborations and Partnerships
Osaic's strategic acquisitions, including Ladenburg Thalmann Financial Services, Infinex Financial Holdings, and American Portfolios Financial Services, have bolstered its market position and expanded its capabilities. These partnerships have enabled Osaic to offer a broader range of services and support to its network of financial professionals.
Operational Insights
The consolidation of Osaic's network under a single brand is a strategic move to enhance operational efficiency and provide a unified platform for financial professionals. This integration aims to eliminate redundancies, streamline processes, and deliver a more cohesive experience for both advisors and clients. By fostering a culture of collaboration and innovation, Osaic seeks to differentiate itself in the competitive wealth management industry.
Strategic Opportunities and Future Directions
Looking ahead, Osaic is focused on completing the integration of its remaining broker-dealers and fully realizing the benefits of operating under a unified brand. The firm is committed to leveraging technology and innovation to enhance its service offerings and support the growth of its financial professionals. By maintaining a client-centric approach and adapting to evolving market dynamics, Osaic aims to strengthen its position as a leading wealth management firm.
Contact Information
- Website: osacic.com
- LinkedIn: linkedin.com/company/osaic
Please note that specific contact details such as email addresses and phone numbers are not provided in this profile.
