AXIS Market Research Report
Company Overview
Name: AXIS
Mission: AXIS drives consumer engagement at the intersection of brand and diversity marketing.
Founded: No information available on the exact founding year and founder(s) of the company.
Key People:
- Armando Azarloza, Chief Executive Officer
- Carmen Lawrence, Chief Operations Officer
- Wally Sabria, Chief Content Officer
Headquarters:
2600 W Olive Avenue, Suite 500, Burbank, CA 91505
Number of Employees: No information available.
Revenue: No information available.
Known For:
AXIS is a leading full-service multicultural marketing agency known for designing and deploying omni-channel campaigns that are culturally-informed, calibrated, and connected. It has a history of producing best-in-class, award-winning work and is particularly recognized for its successful diversity-first campaigns like those for Covered California.
Products
Offerings:
- Strategy + Insights:
- Strategic Planning
- Target Segmentation
- Focus Group Testing
- Syndicated Research
- Digital Journey Mapping
- Creative + Content:
- Creative + Messaging Design
- Broadcast / Print / OOH / Digital Content Production
- Platform Development
- Editorial Planning
- Paid + Earned Media:
- Paid Media Management
- Big Data Integration
- Measurement + Analytics
- Media Relations
- Engagement + Partnerships:
- Community Outreach
- Consumer Event + Social Activation
- Celebrity + Influencer Partnerships
Product Descriptions and Features:
No detailed information available on specific products and their features. The company's offerings are tailored for diversity and cultural intricacy, focusing on creating connections through media, content, and technology.
Recent Developments
Recent Developments:
- AXIS launched the most successful healthcare exchange in the country with its diversity-first campaign for "Covered California," aiding in record-breaking enrollment for California's health insurance marketplace.
New Products and Features:
No specific new products or features mentioned.
Partnerships:
AXIS is a strategic partner within the Interpublic Group of Companies network, providing clients access to a global network of agencies, support, and resources.
Insights
AXIS leverages emotion data to help marketers understand and integrate multicultural audiences, emphasizing the importance of diversity not only for compliance but as a driver of business growth. Various insights highlight the growing Hispanic homeownership and the importance of cultural understanding beyond traditional language and identity confines.
Summary
AXIS stands out as a minority-owned agency with a strong global network partnership, known for its cultural-centric marketing approaches and its ability to drive meaningful consumer engagement through authenticity and cultural insights. The company has positioned itself as a leader in multicultural marketing, offering a comprehensive range of strategic, creative, and media services.
