Company Market Research Report: The Bath Place

Company Overview

• Name: The Bath Place

• Mission: To create spa-quality, natural products using simple, good-for-you ingredients, catering to ingredient-sensitive customers who wish to feel good about the products they use while ensuring they smell amazing.

• Founded: 2009

• Founder: Kimberly (last name not provided)

• Key People: Kimberly - Founder and Chief Soap Artisan

• Headquarters: Rocky Mount, North Carolina, United States

• Number of Employees: No information is available

• Revenue: No information is available

• Known For: Creating natural, handcrafted bath and body products in an open, onsite setting. The focus is on products that cater to customers with sensitive skin or allergies.

Products

The Bath Place is known for a wide range of handcrafted bath and body products, which are made fresh and sold online and in their Main St. shop in Rocky Mount, NC.

Overview of Products:

1. Soaps

• Various scented and unscented options like French Lavender Soap, Tea Tree, Rosemary & Eucalyptus Soap, and Oatmeal Milk & Honey Soap.

• Key Features: Handmade with natural ingredients, suitable for sensitive skin.

2. Candles

• Notable products include the Spiced Ginger Soy Candle.

• Key Features: Made with natural soy wax, providing a clean burn with aromatic qualities.

3. Skincare Products

• Lip Care, Whipped Shea Cream, Raw Shea Butter, Detox & Balance Facial Regime.

• Key Features: Natural and nourishing components focusing on exfoliation, moisturization, and detoxification.

4. Gifts and Sets

• Collections like the "Love Is... Collection" focused on themed products.

• Key Features: Curated product sets ideal for gifting.

5. Workshops

• Intention Candle Making Workshop with botanicals & crystals.

• Key Features: Interactive and educational experiences making personalized products.

Recent Developments

• Celebrations: The Bath Place is celebrating its 15th anniversary, marked by a special edition candle (9oz Spiced Ginger Candle) and a sitewide 15% discount.

• Limited Edition Products: Release of mini loaves and limited edition soaps.

• Online Presence: Continued focus on enhancing online shopping experiences.

• Community Engagement: The company remains committed to youth outreach and participating in community programs, providing summer youth employment, job training, and internship opportunities.

• Recognition and Awards:

• 2013 Rocky Mount Chamber Downtown Business of the Year

• 2013 Count Me In Business Accelerator Recipient

• 2015 Rocky Mount Chamber Business Woman of the Year

• 2016 B. Mayo Boddie Entrepreneur of the Year Finalist

New Products and Features

• Anniversary Edition Product: 9oz Spiced Ginger Candle available for a promotional price as part of the 15th-anniversary celebration.

New Partnerships

• Community Programs: Partnerships with community programs, government agencies, and academic institutions to support job training and employment opportunities within the local area.

Overall, The Bath Place continues to focus on creating high-quality, natural, and artisan bath and body products, while maintaining robust community involvement and expanding their retail presence.