Company Research Report: The Bernard Group
Company Overview
- Name: The Bernard Group
- Mission: Captivating people with compelling brand engagement, large-scale displays, and signage for retail, health, and corporate environments. Leading industry innovation with sustainability, speed, and ease.
- Founded: No information is available.
- Founders: No information is available.
- Key People: No information is available.
- Headquarters: 19011 Lake Drive E, Chanhassen, MN 55317, USA
- Number of Employees: 850+ passionate co-owners
- Revenue: No information is available.
- Known For: The Bernard Group is known for being a 100% employee-owned visual merchandiser and a leader in executing complex ideas for the world’s most prestigious brands. They specialize in experiential marketing with in-house capabilities in design, prototyping, manufacturing, and software solutions.
Products
The Bernard Group offers an array of services and products catering to visual merchandising and branding needs:
Service Offerings:
1. Design + Strategy: Inspirational sketches and brilliant renderings tailored to client needs.
2. Product Development + Prototyping: Rapid prototyping for efficient execution of concepts.
3. Production + Fulfillment: From design to production, ensuring seamless fulfillment.
4. Online Ordering: Streamlining processes for ease of access and efficiency.
5. Project Management: Comprehensive management ensuring program execution is flawless.
Case Studies & Products:
- Adidas: Multi-store rollout involving engaging footwear displays in Dick’s Sporting Goods.
- Patagonia: Eco-friendly store transformation aligning with Patagonia’s sustainability values.
- Kohler: Interactive display engineered within a tight 30-day timeline.
- Sephora: Modular retail displays installed across over 450 stores.
- Behr: Dimensionally printed displays showcasing the full spectrum of colors efficiently.
Key Features of Products:
- Adidas: Leveraged existing fixtures for cost saving, innovative acrylic displays for footwear.
- Patagonia: Sustainable materials like Blue Beetle wood and Eagle Cell, modular fixtures for expanded product assortment.
- Kohler: Interactive vertical wheel displaying multiple finishes, engineered for precision and functionality.
- Sephora: Floating effect shelves, clear acrylic for product visibility, easily updateable system.
- Behr: Stable PVC displays that simulate wood, triple the display capacity for customer sampling.
Recent Developments
- Recent Product Launches:
- Launch of eco-friendly magnets, sustainable packaging solutions.
- Implementation of new visual marketing strategies exemplified in collaborations like with Custom One for the Minnesota Wild.
- New Features:
- Expansion in sustainable product options such as FSC certified wood, recycled materials for product displays and packaging.
- Partnerships:
- Established partnerships with charitable organizations like Trees, Water & People and Habitat for Humanity focusing on environmental and social impact initiatives.
- Collaboration with large retail brands like Adidas, Patagonia, and Sephora for custom retail experiences.
- Sustainability Initiatives:
- Commitment to being 100% carbon neutral for Scopes 1 and 2, with ongoing efforts to include Scope 3.
- Continued development of sustainable materials and eco-friendly design solutions utilized in both client projects and operations.