Company Research Report: The Better India
Company Overview
Name:
The Better India
Mission:
A whole new positive movement, harnessing the transformative power of stories to drive large-scale impact. The Better India aims to spread positive stories and solutions-based content to inspire and motivate people to make a positive change.
Founded:
2008 as a blog, with the website launching in 2013.
Founders:
Dhimant Parekh (Founder) and Anuradha Parekh (Co-Founder)
Key People:
- Dhimant Parekh - Founder
- Anuradha Parekh - Co-Founder
- Manabi Katoch - Chief Editor - Regional
- Leila Badyari Castelino - Content Lead - English
- Sanchari Pal - Associate Director - Content Strategy
- Dolly John - Director - Operations
- Thousif Raza - Creative Director - Branded Content
- Sumi Borah - Associate Director - People & Culture
- Sunil Kumar Sharma - Senior Manager - Technology
- Meghna Bhati - Product Manager
- Nagarjuna N - Senior Manager - Finance
Headquarters:
Bangalore, Karnataka
Number of Employees:
Team of 50+ as of 2024
Revenue:
No information is available
Known For:
The Better India is known for its impact platform that tells positive stories of change, inspiration, courage, resilience, and social good. They specialize in digital media and positive storytelling, focusing on India's unsung heroes and community change-makers. The platform operates in multiple Indian languages and engages significantly across different media platforms.
Products
Products Offered:
1. The Better Home: This product line was launched in 2020 as part of their offerings for home consumers focusing on sustainability.
2. Content & Campaigns: The Better India partners with brands to drive impactful campaigns. They have collaborated with over 300 brands for various social good and sustainability initiatives.
High Level Description:
- The Better Home: A sustainability-focused product package for home use.
- Content & Campaigns: Engaging branded content and partnerships designed to create social impact and connect with a broad audience.
Key Features:
- The Better Home: Products that aim to minimize environmental impact through sustainability-focused design.
- Content & Campaigns: Community-oriented narratives and partnerships that spotlight and scale impactful initiatives.
Recent Developments
Recent Developments:
- 2020: Launched 'The Better Home' and TBI Hindi to diversify offerings and reach.
- 2022: Acquisition of The Better Home by Global Bees.
New Products Launched:
- The Better Home: Launched in 2020 as part of an initiative to provide sustainable home products.
New Features Added:
No specific features mentioned.
New Partnerships:
- Continued partnerships with over 300 brands for significant social impact campaigns.
Other Key Developments:
- Achieved a reach of 250 million in 2024, indicating the extensive penetration and influence of its positive storytelling across India and beyond.
Conclusion
The Better India stands as a formidable platform in the digital media space, dedicated to fostering a positive impact through storytelling and partnerships. The company has developed a unique product offering and remains committed to its mission of inspiring and enabling positive change across the communities it touches.
