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The Bigger Group

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Company Overview



The Bigger Group - Real Estate



Industry: Real Estate
Company Size: 2-10 employees
Headquarters: Fort Mill, South Carolina, USA
Founding Year: 2016
Company Type: Self-Owned
Website: [thebiggergroup.com](https://www.thebiggergroup.com)

Founded by Heather and Ryan Bigger, The Bigger Group operates as a real estate team under Keller Williams, specializing in property transactions for buyers, sellers, and investors in North and South Carolina. The group is noted for its client-centered approach and dedication to quality service, exemplified by their motto, "Go Bigger. Go Home." They're acknowledged for their commitment to exceeding client expectations through meticulous real estate transaction management.

Key Personnel



  • Heather Bigger

  • Role: Licensed Realtor

  • Specialization: Serving Buyers, Sellers, and Investors

  • Achievements: Renowned for exceptional customer service, delivering beyond conventional responsibilities to ensure successful property transactions.


  • Ryan Bigger

  • Role: Licensed Realtor

  • Specialization: Serving Buyers, Sellers, and Investors

  • Achievements: Integral in establishing The Bigger Group as a top-producing real estate entity within their market.


Both leaders are pivotal to The Bigger Group’s achievements, notably through their hands-on approach and adaptability, personally handling property repairs and enhancements to facilitate sales.

Business Performance and Strategies



The Bigger Group successfully sold 40 homes in their first year, solidifying their status as a leading team within Keller Williams Fort Mill. Their rapid rise to a six-figure income in under 18 months underscores their strategic acumen and dedication to personalized, high-quality service. Their success is also attributed to innovative solutions like home staging and maintaining robust communication to swiftly address client concerns.

Professional Interests and Opportunities



Their business strategy focuses on fostering growth through personal client interactions and extending beyond conventional realtor services. Opportunities lie in partnerships with market innovators, investors, and complementary service providers to expand reach and augment service offerings. Notably, collaborations with home staging professionals, real estate technology firms, and customer relationship management systems would enhance their service delivery.




Competitor Overview



The Bigger Group - Event Management



Industry: Event Management and Hospitality
Company Size: 190 employees
Annual Revenue: $42.8 million
Employee Growth: 7%

The Bigger Group is distinguished in the event management and hospitality sector, celebrated for crafting tailor-made experiences that commemorate life’s significant milestones. Their bespoke event solutions cater to both corporate and personal contexts, such as birthday celebrations and weddings.

Key Personnel



  • Bruce Keebaugh - Founder

  • Jessica Kelly - Head of Event Management

  • Carina Royce - Head of Staffing

  • Malin Baker and Sophie Cross - Senior Event Managers

  • John Brooks - Operations Manager


Competitors Overview



1. Harry the Hirer
  • Revenue: $89.9M

  • Employees: 351

  • Employee Growth: 5%


2. Herald Sun
  • Revenue: $46.2M

  • Employees: 205


3. Liquid Learning
  • Revenue: $27.3M

  • Employees: 133


4. Veritas Events
  • Revenue: $10.5M

  • Employees: 57


5. Gold Coast Convention and Exhibition Centre
  • Revenue: Estimated between $50M and $100M


Competitive Positioning



The Bigger Group maintains a strong market position by leveraging its creative vision in event management. Their focus on creating “unforgettable experiences” differentiates them from competitors primarily known for larger scale operations.

Growth and Strategy



Achieving a revenue of $42.8 million and 7% employee growth, The Bigger Group signals robust operational expansion, driven by their focus on customer satisfaction and innovative event styling.

Industry Challenges and Opportunities



  • Challenges: Larger competitors with broader operations, such as Harry the Hirer and Gold Coast Convention Centre, may capture clients seeking diversified event solutions.

  • Opportunities: The trend towards customized, experience-driven events offers potential gains for The Bigger Group, centered around their brand promise of unique and engaging experiences.


Notable Insights



  • Creative Leadership: The group’s leadership emphasizes a client-focused approach for personalized event tailoring.

  • Market Positioning: Known as "hospitalitarians extraordinaire," providing luxurious yet affordable event management solutions.

  • Customer-Centric Approach: Building enduring client relationships through exemplary service is core to their business philosophy.


In both real estate and event management, The Bigger Group distinguishes itself by prioritizing innovation and client-driven experiences, integral to its growth and market influence.