The BoomerEm Inc. Market Research Report

Background

Company Overview

The BoomerEm Inc. is a 501(c)(3) non-profit organization dedicated to bridging the global digital divide by empowering individuals aged 50 and above to engage in a more connected and inclusive digital social experience. Established in 2021 and headquartered in New York City, the organization focuses on capacity building and education to make digital technology accessible for all ages and abilities.

Mission and Vision

The BoomerEm's mission is to empower individuals aged 50 and above to have a more connected and inclusive digital social experience through capacity building and education. Their vision is to bridge the global digital divide by making digital technology accessible for all ages and abilities.

Industry Significance

In an era of rapidly advancing technology, The BoomerEm addresses the critical need for digital inclusion among older adults. By providing tailored educational programs and resources, the organization plays a pivotal role in enhancing digital literacy and social connectivity for the boomer generation.

Key Strategic Focus

Core Objectives

Digital Literacy Education: Offer step-by-step customized learning sessions and workshops in areas such as leisure and culture, smart devices, and e-commerce.

One-on-One Coaching: Provide personalized assistance through expert Tech Advisors to help individuals navigate new gadgets and applications.

Community Building: Foster a global community where individuals can connect, learn, and grow based on their tech readiness and learning styles.

Areas of Specialization

Smart Devices: Training on smartphones, tablets, computers, and smart home devices.

Digital Applications: Guidance on using applications like Zoom, Instagram, Facebook, Twitter, Microsoft Office, WhatsApp, Airbnb, DoorDash, and Uber.

E-Commerce: Educating on online shopping platforms and digital payment systems.

Key Technologies Utilized

Digital Learning Platforms: Utilizing online platforms to deliver workshops and tutorials.

Virtual Coaching Tools: Employing video conferencing and screen-sharing technologies for personalized coaching sessions.

Primary Markets Targeted

Older Adults (50+): Individuals seeking to enhance their digital skills and social connectivity.

Community Organizations: Partnering with local groups to extend reach and impact.

Financials and Funding

Funding History

As a non-profit organization, The BoomerEm relies on donations, grants, and partnerships to fund its initiatives. Specific details regarding total funds raised and recent funding rounds are not publicly disclosed.

Notable Investors and Supporters

The organization has received support from various donors, partners, and sponsors, including:

Western Union Foundation: Recognized as a Fellow in 2024.

Global Changemaker Award: Recipient of this award, highlighting the organization's impact.

Utilization of Capital

Funds are primarily utilized to develop and deliver educational programs, workshops, and one-on-one coaching sessions aimed at enhancing digital literacy among older adults.

Pipeline Development

Key Programs and Initiatives

TechWellness Workshops: Empowerment workshops focusing on technology and wellness for happier and healthier lives.

Technology Empowerment Program: In partnership with the Disability Network Northern Michigan and Rotary Charities, offering unique technology empowerment workshops and community coffee hours.

Digital Technology Events and Workshops: Introductory sessions on tablets and other devices, with RSVP available via email.

Anticipated Milestones

Expansion of Workshop Offerings: Continued development of diverse workshops to address various aspects of digital literacy.

Increased Community Engagement: Growth in membership and active participation in programs.

Technological Platform and Innovation

Proprietary Technologies

Customized Learning Modules: Tailored educational content designed to meet the specific needs of older adults.

Virtual Coaching Platforms: Online tools facilitating remote coaching and support.

Significant Scientific Methods

Needs Assessment Surveys: Conducting surveys to identify the digital literacy needs of older adults.

Impact Evaluation Metrics: Utilizing data analytics to assess the effectiveness of programs and workshops.

Leadership Team

Lavina Nagpal – President

Lavina Nagpal is a Digital Technology Innovator and Social Entrepreneur. A Computer Science Engineer with a Master of Science in Applied Analytics from Columbia University, she has been recognized as one of the "40 under 40 Innovators" by Analytics Insight in 2022. Prior to founding The BoomerEm, she worked at the United Nations Headquarters in New York at the Office of the Under-Secretary-General. Lavina is passionate about creating and implementing innovative solutions to complex problems, particularly in making digital technology accessible for all ages and abilities.

H. Tina Kim – Board of Director

Appointed as the Deputy Comptroller for State Government Accountability for the Office of the New York State Comptroller in January 2014, Tina Kim oversees audits of state agencies and public authorities. She has previously served as Deputy Comptroller for Audit for the New York City Comptroller’s office and has a background in auditing and civil rights. Tina received the 2018 David M. Walker Excellence in Government Performance and Accountability Award.

Kitty K. Chan – Board of Director

Dr. Kitty Chan specializes in data analysis for regulatory oversight, law enforcement, performance and damage valuation, strategic development, and policy assessment. She has served as the Chief Data Analytics Officer at New York State and has a background in economics and data analytics. Dr. Chan has taught and been a Research Fellow at New York University and was a National Science Foundation Fellow.

Competitor Profile

Market Insights and Dynamics

The market for digital literacy programs targeting older adults is growing, driven by the increasing need for digital inclusion and the aging global population. Organizations like The BoomerEm are at the forefront of this movement, addressing the challenges faced by older adults in accessing and utilizing digital technologies.

Competitor Analysis

While specific competitors are not detailed in the available information, organizations with similar missions include:

ElderYoung: Empowers young professionals to learn from the experienced.

Hello Bloomers: A community of adults 50+ learning, connecting, and redefining life.

Boomer Technology Group Inc.: Technology consulting firm specializing in software implementations.

Tony Rothacker: Youngster.co – We Connect Generations, Virtually!

Strategic Collaborations and Partnerships

The BoomerEm has established partnerships with organizations such as the Disability Network Northern Michigan and Rotary Charities to enhance its program offerings and extend its reach. These collaborations strengthen the organization's capacity to deliver impactful digital literacy programs to older adults.

Operational Insights

The BoomerEm differentiates itself through its tailored approach to digital literacy education, focusing specifically on the needs of older adults. By offering customized learning modules, one-on-one coaching, and fostering a supportive community, the organization effectively addresses the unique challenges faced by this demographic in the digital age.

Strategic Opportunities and Future Directions

The BoomerEm is well-positioned to expand its impact by: