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The Borden Group

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The Borden Group: Company Market Research Report



Company Overview



  • Name: The Borden Group

  • Mission: Transforming businesses and executive teams by increasing their reach, impact, and brand marketing effectiveness. The emphasis is on turning personal brands into a powerful channel for growth and mission fulfillment.

  • Founded: 2021

  • Founder: Melanie Borden

  • Key People:

  • Melanie Borden, Founder & CEO

  • Aiyanna Watson, Creative Operations Manager

  • Headquarters: No specific headquarters location is mentioned.

  • Number of Employees: No information is available.

  • Revenue: No information is available.

  • Known For: The Borden Group is known for increasing businesses' and executive teams’ reach, impact, and brand marketing effectiveness. They specialize in social media strategy, especially on LinkedIn, to enhance personal and corporate brands.


Products



Services Offered



1. Human to Brand Strategy Managed Service
  • Description: This service functions as an accelerator for a business's marketing department, helping corporations add a human touch to their brand through LinkedIn.

  • Key Features:

  • In-depth market analysis

  • Tailored LinkedIn™ strategy

  • Visibility booster for launches


2. Re/Brand
  • Description: A jump-start service to refresh an executive or company LinkedIn™ profile, ensuring it reflects current branding standards.

  • Key Features:

  • Professional profile enhancement

  • Executive-level visibility boost


3. Marketing Consulting
  • Description: Strategic marketing services to enhance market share and revenue.

  • Key Features:

  • Collaborative marketing strategy development

  • Expert advisory support


4. LinkedIn™ Coaching
  • Description: Coaching targeted at maximizing LinkedIn™ performance and personal brand effectiveness.

  • Key Features:

  • Brand strategy sessions

  • Audience-building guidance


Recent Developments



New Initiatives and Programs



  • Social Media Rollout Success Stories: The Borden Group has demonstrated significant successes in social media rollouts, including:

  • Increasing event registration from 60 to 1600 in five weeks for a telecom event using social media strategies.

  • Helping a business veteran increase their social media presence, achieving a 442% Year-over-Year business growth.


New Courses and Partnerships



  • Introduction of the "Social to Showroom" course in partnership with Alan Ram’s Proactive Training Solutions.

  • Continuous updates to their community engagement strategies and introduction of new content modules for client platforms such as LinkedIn, enhancing visibility and brand authority.


  • Client Success Stories:

  • Case stories detail substantial improvements in business metrics such as profile views and engagement following The Borden Group’s strategic consultation.


Recent Features



  • Melanie Borden has been featured in various reputable publications such as LA Weekly, Good Morning America, The Wall Street Journal, and more, reflecting thought leadership in the domain of personal and corporate branding.




This detailed report reflects The Borden Group's strategic focus and key offerings in the domain of branding and marketing consulting, particularly on LinkedIn. The data indicates a robust client impact through tailored services and successful brand visibility strategies.