Overview
The Bradford Group is a diverse organization with strong footholds in both the mortgage and direct marketing industries. It is comprised of a full-service mortgage company and a consumer products division, each excelling in their respective domains. The mortgage division is headquartered in Atlanta, GA, and specializes in a range of investor loan programs, emphasizing exceptional customer service and technological integration to streamline the lending process. The consumer products division, based in Niles, Illinois, focuses on direct marketing of limited-edition gifts, collectibles, home décor, and jewelry.
Mortgage Services and Programs
- Loan Offerings: The Bradford Group provides a variety of mortgage and refinance options catering to residential and commercial needs. These include:
- Low/No Documentation
- Investor Stated Income
- Self-Employed Bank Statement Loans
- Land and Construction Loans for Investors
- Blanket Investor Loan Programs
- No Income Verification Loans
- Hard Money Loans
- Private Equity Loans
- Church Loans
- Niche Programs: Specialized loan options such as Purchase/Rehab for Investors, Multi-Family Programs, Daycare Center Loans, and Small Capital Loans are also available.
- Technology Integration: The company uses advanced online platforms and mobile applications to ensure secure loan applications and enhance client engagement.
Client Testimonials
The mortgage division is frequently praised for its dedication to personal financial guidance and protection against predatory practices. Key client endorsements include:
- Barbara Beckley from Kenosha, WI, who values the company’s prioritization of customer service.
- Gwen Marshall from Atlanta, GA, appreciates the informative approach to mortgage product selection.
- Aisha Lucas, also from Atlanta, commends the professional and compassionate service received.
Consumer Products Division
Company Overview
- Revenue: Estimated annual revenue of $494.1 million.
- Employees: Employs 1,406 people with an estimated revenue per employee of $351,400.
- Subsidiaries: Includes the Bradford Exchange and Hammacher Schlemmer, marketing gadgets, clothes, and collectibles through online and catalog channels.
Competitors
In the consumer products segment, The Bradford Group faces diverse competition from companies such as:
- FTD Companies: $502.1 million in revenue, focused on florals and gifting.
- PurposeBuilt Brands: Specializes in cleaning products with revenue of $78.1 million.
- SOLOMON PLUMBING: Smaller competitor with targeted consumer services.
Competitive Landscape
The Bradford Group operates in a competitive environment, interfacing with approximately 81,711 to 82,486 industry players. Their main competitors include companies such as Ballet Chicago for direct marketing, while others like Allison+Partners and Mercom Capital Group contribute to varied industry pressures.
Core Competencies
The company's strengths lie in its strategic focus on quality customer experience and satisfaction, supported by a strong operational framework and a diverse product range. This positions The Bradford Group as a leader in delivering high-value, differentiated products that bring joy and satisfaction to customers.
Leadership Team
- Wallace B. Gernt Jr., President: Based in Providence, RI, with expertise in government relations and lobbying, and provides strategic marketing and business development services.
- Chris Reilly, Vice President: Joined in 2002 and focuses on healthcare, finance, and education sectors within public relations and government relations services.
The leadership is highly regarded for their proactive approach in government and public relations, with a strong emphasis on advocacy in sectors such as healthcare and education, particularly in Rhode Island.
Contact Information
- Address: 400 West Peachtree Street, Suite #4-529, Atlanta, GA 30308
- Phone: 404-618-2824
- Email: info@bradfordgroupmtg.com
- NMLS Consumer Access: [www.nmlsconsumeraccess.org](http://www.nmlsconsumeraccess.org)
Actionable Insights
The Bradford Group excels in both the mortgage and consumer product sectors. It is important for sales and partnership opportunities to leverage their wide array of customized solutions, technological advancements, and high-quality customer service to enhance client engagement and satisfaction. Engaging with their leadership team on industry trends and policy impacts could provide a distinct competitive advantage.
