Company Research Report: The Brand Amp

Company Overview

• Name: The Brand Amp

• Mission: Amplification through solutions that accurately deliver the tone and identity of a brand and its products to the desired audience.

• Founded: 2013

• Headquarters: Costa Mesa, California

• Number of Employees: 51-200

• Key People:

• Teresa Villarreal - Marketing and Communications, Founder of The Brand Community, Managing Partner for Americas, Lotus

• Marc Altieri

• Scott McKee - Head of PR, Mitsubishi Motors North America Account Team

• Anastasia Eropkin - Strategist, Servant Leader, Motivator

• Company Type: Privately Held

• Industry: Advertising Services

• What is the company known for: The Brand Amp is known for amplification through strategic marketing solutions, specifically in media relations, strategic counsel, events, social media, influencer marketing, and content creation, serving lifestyle brands across various product and service categories.

Products and Services

Brand Narrative Development

• Description: Building brand narratives to showcase market needs, brand purpose, attributes, differentiators, and more.

• Key Features: Collaborative exercises for brand persona, archetypes, vision, voice, and values.

Public Relations

• Description: Execution of strategic PR plans with proactive media outreach and leveraging sponsorships for optimal media coverage.

• Key Features: Media tours, crisis communication, dynamic press kits, product launches.

Social Media

• Description: Development of strategic playbooks and social media engagement tactics.

• Key Features: Channel strategy, brand voice, influencer engagement, crisis management, analytics/measurement.

Paid Digital Marketing

• Description: Creating digital campaigns to attract the right audience through a data-driven approach.

• Key Features: SEM, YouTube SEO, conversion tracking, digital content marketing, CRO, competitor research.

Influencer Marketing

• Description: Building lasting relationships between brands and influencers to enhance authenticity.

• Key Features: Influencer research, contract negotiation, audience analysis, campaign monitoring.

Events

• Description: Development of creative event concepts to enhance brand presence through participation in various event types.

• Key Features: Vendor procurement, program development, on-site management.

Consumer Promotions

• Description: Developing promotional strategies to deepen customer relationships and attract new audiences.

• Key Features: Concept development, program execution, PR generation, registration management.

Content Creation

• Description: Producing high-quality content that enhances storytelling across different platforms.

• Key Features: Ideation, filming, editing, product and event photography, how-to videos.

Graphic Design

• Description: Crafting visual designs that communicate critical brand messages effectively.

• Key Features: Event signage, brand style guides, 3D renderings, UX/UI development, infographics.

Recent Developments

• New Product Launches:

• Assisted Indian Motorcycle in launching the Sport Chief motorcycle and the new PowerPlus family lineup, achieving significant digital engagement.

• Launched Mattel/Fisher Price's Little People NFL Collector Sets for the 2023-2024 NFL Season.

• Partnerships:

• Partnered with Traeger to promote the limited-edition Louisville Slugger Maple Pellets.

• Supported Archer Aviation for media coverage at the Paris Air Show for the Midnight eVTOL aircraft.

• Achievements:

• Generated over 1 million views and 30,000 new subscribers for Indian Motorcycle via a live event, showcasing their capabilities in digital marketing.

• Brand Development:

• Led a branding exercise for Lily’s Donuts and Pops to create a cohesive brand narrative and visual identity.

This report provides a comprehensive overview of The Brand Amp's operations, showcasing their varied product offerings and recent strategic initiatives in the marketing and advertising sector.