Company Market Research Report: The Brandtech Group

Company Overview

• Name: The Brandtech Group (formerly You & Mr Jones)

• Mission: To help brands do their marketing better, faster, and cheaper using the latest technology.

• Founding: The company was founded in June 2015.

• Founder: David Jones, former Havas Global CEO.

• Key People:

• David Jones: Founder / CEO

• Emma Cookson: Partner

• Matthieu Bucaille: Partner, Global CFO

• Karima Otmani: Partner

• Jean-Marc Antoni: Founding Partner

• Julie Hardy: Partner

• Daniel Floyed: Partner

• Rebecca Sykes: Partner

• André Pinto: Partner

• Annette Stover: Partner

• Louise Jack: Associate Partner

• Nick Emery: Partner

• Betty Louie: General Counsel

• Drew Burdon: Partner

• Headquarters: New York, New York, USA.

• Number of Employees: No information is available.

• Revenue: No information is available.

• Known For: Leading in generative AI marketing technologies and digital marketing solutions.

Products

The Brandtech Group offers innovative marketing technology solutions through its various subsidiary companies, with a focus on utilizing generative AI and advanced data analytics.

Subsidiary Companies and Offerings:

1. Oliver:

• Known for in-house digital marketing capabilities.

• Implementing generative AI through in-house studios.

2. Jellyfish:

• Digital and performance marketing expertise.

• Created the Share of Model platform for brand perception analytics.

3. Pencil:

• World's #1 generative AI marketing platform.

• Over 1 million ads created across 5,000 brands with $1 billion media spend.

4. Gravity Road:

• Integrates marketing, media, entertainment, and technology.

• Known for generative AI innovation.

5. Collectively:

• Full-service influencer firm.

• Collaborates with Gen AI artists and creators.

6. Acorn-i:

• AI-driven e-commerce technology company.

• Offers e-commerce metrics and integration.

7. Brandtech Consulting:

• Strategic innovation company.

• Turns strategy into actionable insights for brands.

8. Mobkoi:

• Premium mobile marketing specialist.

• Provides environment-specific creative messages with performance analytics.

9. 55:

• Global data company applying advanced analytics and AI.

10. DP6:

• LatAm-based data analytics and marketing science specialist.

Recent Developments

Partnerships and Initiatives:

• Partnership with Adobe (December 2024):

• Integration with Adobe Firefly Services into Pencil Pro.

• Enhanced creative production technology.

• Educational Initiatives:

• Partnership with Northwestern University for AI storytelling using the Pencil platform.

• Ethical Commitments:

• Launch of the "Bias Breaker" technology for ethical Gen AI use.

• A blueprint for ethical AI policy.

New Executive Roles:

• Gen AI Creative Director:

• James Dow promoted to lead creative excellence in Gen AI marketing.

Acquisitions:

• Acorn-i Acquisition (June 2022):

• Enhancements in e-commerce platform capabilities.

New Programs:

• Residency Program:

• Hosted by Collectively to explore creative opportunities in Gen AI marketing.

Strategic Moves:

• New Appointments:

• Former Facebook CCO Mark D'Arcy joins as Partner & Chief Creative Officer.

Each division within the Brandtech Group strategically leverages cutting-edge technologies to maintain the company's forefront position in digital marketing innovation. The company's focus remains on integrating advanced AI solutions, fostering educational partnerships, and expanding its global footprint through strategic acquisitions and innovative program launches.