Company Market Research Report: The Brooks Group

Company Overview

• Name: The Brooks Group

• Mission: Simplify the sales process to generate breakthrough results through practical sales performance improvement programs.

• Founded: 1977

• Founder: William “Bill” Brooks

• Key People:

• Spencer Wixom, President & CEO

• Scott McDonald, Chief Sales Officer

• Michelle Richardson, Vice President of Sales Performance Research

• Bethany Talbert, Vice President of Client Experience

• Larissa DiStefano, Vice President of Marketing

• Dan Markin, Vice President of Sales Strategy and Consulting

• Headquarters: Greensboro, North Carolina

• Number of Employees: 11-50 employees

• Revenue: No information is available

• Known For: Award-winning sales training and development solutions with a focus on actionable, relevant, and client-specific sales effectiveness strategies.

Products

1. IMPACT Selling®

• Description: A buyer-focused, consultative sales approach that improves sales results.

• Key Features:

• Learn foundational selling skills

• Sell with value

• Follow a consistent sales process

• Use a common language

• Build long-lasting customer relationships

• Be proactive and close more deals

2. Sales Training Programs

• Description: Programs designed to equip sales teams with confident selling skills to engage customers effectively, close more deals, and increase revenue.

• Key Features:

• Customized sales training

• In-person and virtual training options

• Integration of ongoing coaching and eLearning resources

3. Sales Leadership Training

• Description: Aimed at advancing management skills to improve sales teams’ results.

• Key Features:

• Optimize sales coaching

• Reinforce skills for a predictable sales pipeline

4. Sales Coaching Solutions

• Description: Coaching solutions that empower sales managers with proven tactics to drive improved sales performance.

• Key Features:

• Drive better forecasting accuracy

• Develop effective coaching practices

5. Sales Assessment Solutions

• Description: Data-backed insight for hiring, developing, coaching, and retaining top sales performers.

• Key Features:

• Talent assessments

• Sales performance metrics

6. Sales Consulting Services

• Description: Strategic decision-making support to prevent costly mistakes and resolve sales issues.

• Key Features:

• Actionable recommendations

• Performance analysis

Recent Developments

• Recent Developments:

• Inclusion of AI-powered solutions to enhance sales training and coaching.

• Partnered with the National Association of Electrical Distributors.

• Developed training for the U.S. Navy Recruiting Command.

• New Products Launched:

• No new products detailed.

• New Features Added:

• AI integrations in sales training for enhanced effectiveness and efficiency.

• New Partnerships:

• Collaboration details with the National Association of Electrical Distributors.

Summary

The Brooks Group has established itself as a leader in the field of sales training with their IMPACT Selling® system and various customized training solutions. They are committed to enhancing sales performance through data-driven techniques and a focus on client success. Recent ventures into AI-powered training and strategic partnerships underscore their commitment to staying at the forefront of sales training innovation.