Center for Black Women's Wellness (CBWW) Market Research Report

Background

Mission and Vision

The Center for Black Women's Wellness (CBWW) is a nonprofit organization dedicated to improving the health and well-being of underserved Black women and their families. Established in 1988, CBWW envisions a world where all women, families, and communities are whole, healed, and well.

Primary Area of Focus and Industry Significance

CBWW focuses on providing accessible healthcare services, health education, and economic empowerment programs tailored to the unique needs of Black women. Operating primarily in the Atlanta metropolitan area, CBWW plays a crucial role in addressing health disparities and promoting health equity within the community.

Key Strategic Focus

Core Objectives

Healthcare Access: Offer free or low-cost healthcare services to uninsured and underinsured women.

Health Education: Provide health education programs to raise awareness and promote healthy behaviors.

Economic Empowerment: Deliver financial literacy and micro-business training to enhance economic self-sufficiency.

Areas of Specialization

Women's Health Services: Including well-woman visits, family planning, and screenings.

Primary Care: Offering physical examinations, chronic disease management, and laboratory services.

Mental and Emotional Well-being: Providing therapy sessions, psychiatry, and psychoeducational workshops.

Health Education and Promotion: Covering topics like breast health, diabetes prevention, and sexual health.

Breast and Cervical Cancer Programs: Offering screenings and follow-up care for uninsured women.

Key Technologies Utilized

CBWW employs electronic health records (EHR) systems to manage patient information efficiently. Additionally, the organization utilizes telehealth platforms to expand access to healthcare services, especially during the COVID-19 pandemic.

Primary Markets and Conditions Targeted

CBWW primarily serves Black women and their families in the Atlanta metropolitan area, focusing on those who are uninsured or underinsured. The organization addresses health conditions prevalent in this community, including hypertension, diabetes, mental health issues, and breast and cervical cancers.

Financials and Funding

Funding History

CBWW has received various grants and donations to support its programs. Notable funding includes:

Coca-Cola Foundation Grant (2015): A $35,000 grant to support the Women's Economic Self-Sufficiency Program.

Cedar Tree Foundation Grant (2020): A $375,000 grant over three years for the Black Women's Environmental Wellness Project.

Total Funds Raised

Specific total funds raised are not publicly disclosed. However, the organization has demonstrated a strong capacity to secure funding from various sources to support its initiatives.

Notable Investors

CBWW's funding partners include the Coca-Cola Foundation, the Cedar Tree Foundation, and Kaiser Permanente, among others.

Intended Utilization of Capital

Funds are utilized to:

Expand Healthcare Services: Enhance and broaden the range of medical services offered.

Develop Educational Programs: Create and implement health education and economic empowerment programs.

Support Community Initiatives: Fund projects like the Black Women's Environmental Wellness Project to address environmental health concerns.

Pipeline Development

Key Programs and Initiatives

Atlanta Healthy Start Initiative: A program focused on improving maternal and infant health outcomes among Black women in Atlanta.

Black Women's Environmental Wellness Project: A partnership with Emory University to protect Black women and children from environmental hazards.

Women's Economic Self-Sufficiency Program: Provides financial literacy and micro-business training to enhance economic independence.

Stages of Development

These programs are in various stages, with some having been established for several years and others being more recent initiatives. For example, the Black Women's Environmental Wellness Project was launched in 2020, while the Women's Economic Self-Sufficiency Program has been ongoing since at least 2015.

Target Conditions and Timelines

The programs target health disparities such as maternal and infant mortality, environmental health risks, and economic instability. Specific timelines for anticipated milestones vary by program and are not always publicly disclosed.

Technological Platform and Innovation

Proprietary Technologies

CBWW utilizes electronic health records (EHR) systems to manage patient information efficiently. Additionally, the organization employs telehealth platforms to expand access to healthcare services, especially during the COVID-19 pandemic.

Significant Scientific Methods

The organization employs evidence-based practices in its health education and promotion programs. For instance, the Black Women's Environmental Wellness Project utilizes environmental health literacy to educate and empower the community.

Leadership Team

Key Executive Profiles

Jemea Dorsey: Chief Executive Officer (CEO) of CBWW. Under her leadership, the organization has expanded its services and secured significant funding.

Leadership Changes

Specific details about recent leadership changes are not publicly disclosed.

Competitor Profile

Market Insights and Dynamics

The nonprofit sector focusing on Black women's health in Atlanta is competitive, with several organizations offering similar services. However, CBWW's long-standing presence and comprehensive program offerings position it as a leader in the field.

Competitor Analysis

The Foundation for Black Women's Wellness: Based in Madison, Wisconsin, this organization focuses on Black women's health and wellness through various programs and services.

The Black Women's Wellness Agency: Located in Washington, D.C., this agency connects Black women to wellness providers and offers a range of services to support their health and well-being.

Strategic Collaborations and Partnerships

CBWW has established partnerships with organizations like Kaiser Permanente to expand access to healthcare services.

Operational Insights

CBWW's comprehensive approach, addressing physical, mental, and economic health, differentiates it from competitors. Its focus on the unique needs of Black women and its community-based model strengthen its position in the market.

Strategic Opportunities and Future Directions

Strategic Roadmap

CBWW aims to continue expanding its healthcare services, enhance its educational programs, and strengthen community partnerships to address health disparities.

Future Business Directions

The organization plans to increase its outreach and impact by leveraging technology, such as telehealth services, and by securing additional funding to support its initiatives.

Opportunities for Expansion

CBWW has opportunities to expand its programs to other regions and to collaborate with additional partners to further its mission.