The Club at Rancharrah

Background

The Club at Rancharrah is a premier private social club located in Reno, Nevada, situated on the historic 141-acre Harrah Family Estate. Established in 2020, the Club is dedicated to fostering human connection by offering a diverse range of amenities and services that cater to families, business professionals, food enthusiasts, and wellness seekers. Its mission is to create a welcoming community where members can engage in dining, fitness, spa services, and social events within an elegant and historic setting.

Key Strategic Focus

The Club's strategic focus encompasses five primary areas:

Dining: Featuring Nineteen 57 Restaurant & Bar, which offers seasonal, locally sourced cuisine.

Spa Services: Providing a full-service spa and nail salon with five treatment rooms, relaxation lounges, and a boutique.

Fitness: Operating a three-level fitness center equipped with state-of-the-art cardio and strength machines, group classes, and personal training services.

Meetings & Events: Offering versatile spaces for corporate meetings, private events, and social gatherings, including a 14-person boardroom and a 100-person event room.

Outdoor Recreation: Featuring a 25-meter lap pool, pickleball and bocce courts, fire pits, and walking trails.

These focus areas are designed to provide a comprehensive lifestyle experience that promotes wellness, social engagement, and community building.

Financials and Funding

The Club at Rancharrah operates as a private entity and does not publicly disclose detailed financial information. However, estimates suggest an annual revenue of approximately $4.4 million, with a revenue per employee of $177,800. The Club employs around 25 staff members and experienced a 14% growth in employee count in the past year.

Technological Platform and Innovation

To enhance member experience, The Club at Rancharrah has developed a custom mobile application available on iOS devices. The app allows members to make spa or fitness reservations, place to-go orders, and access a full member photo directory. This digital platform underscores the Club's commitment to integrating technology to improve service delivery and member engagement.

Leadership Team

The Club is led by a team of experienced professionals:

Robert Cuillard: General Manager and Chief Operating Officer, overseeing overall operations and strategic direction.

Jessica Pauletto: Assistant General Manager and Membership Director, responsible for membership services and community engagement.

Nancy Kennedy: Controller, managing financial operations.

Paul McCabe: Executive Chef, leading the culinary team at Nineteen 57 Restaurant & Bar.

Kelly Gold: Spa & Fitness Director, overseeing wellness and fitness programs.

Whitney Yates: Activities Director, coordinating events and activities for members.

Savannah Burtnett: Food & Beverage Manager, managing dining services.

Lon Shadrick: Facilities Manager, ensuring the maintenance and functionality of Club facilities.

Rick Rapisora: Security Manager, overseeing safety and security measures.

Competitor Profile

Market Insights and Dynamics

The private social club market in Reno, Nevada, is characterized by a blend of traditional country clubs and modern lifestyle clubs. The demand for exclusive, community-focused environments that offer comprehensive amenities is growing, driven by an increasing population of professionals and families seeking integrated lifestyle solutions.

Competitor Analysis

Key competitors in the Reno area include:

The Club at ArrowCreek: Offers golf courses, dining, and event spaces, focusing on golf-centric amenities.

Montreux Golf & Country Club: Provides golf, dining, and fitness facilities, emphasizing a traditional country club experience.

Somersett Golf & Country Club: Features golf, dining, and social events, catering to golf enthusiasts and families.

The Club at Rancharrah differentiates itself by offering a broader range of amenities beyond golf, including spa services, fitness programs, and diverse social events, appealing to a wider demographic.

Strategic Collaborations and Partnerships

The Club has established strategic partnerships to enhance its offerings:

Duncan Golf Courses: An exclusive partnership providing members with waived initiation fees and discounted dues at four golf courses: Lakeridge, Wolf Run, Toiyabe, and Winchester Country Club.

Roundabout Catering: Collaborates with the Club to host events, offering catering services for weddings, fundraisers, and private gatherings.

These partnerships expand the Club's service offerings and provide additional value to members.

Operational Insights

The Club at Rancharrah's strategic location on the historic Harrah Estate provides a unique selling proposition. Its comprehensive amenities, including dining, spa, fitness, and event spaces, cater to a diverse membership base. The Club's emphasis on community and human connection, combined with its rich history and modern facilities, positions it favorably in the competitive landscape.