The College of New Jersey (TCNJ) Market Research Report

Background

Founded in 1855 as the New Jersey State Normal School, The College of New Jersey (TCNJ) is a highly selective public institution located in Ewing Township, New Jersey. The college emphasizes a personalized, collaborative, and rigorous education grounded in the liberal arts. TCNJ's mission is to develop critical thinkers, responsible citizens, and lifelong learners and leaders.

Key Strategic Focus

TCNJ offers over 50 liberal arts and professional programs through its eight schools:

Arts and Communication

Business

Education

Engineering

Graduate, Global, and Online Education

Humanities and Social Sciences

Nursing and Health Sciences

Science

The college maintains a strong liberal arts core, providing a foundation for its diverse degree programs.

Financials and Funding

As of September 2024, TCNJ's annual revenue reached $750 million. The college has been awarded a $1,339,503 grant from the National Institutes of Health to launch the New Jersey Biomed-Bridge Scholars Program.

Pipeline Development

TCNJ offers a 7-year combined B.S./M.D. program in conjunction with the University of Medicine and Dentistry of New Jersey. Admission into this program is highly selective.

Technological Platform and Innovation

TCNJ utilizes various technological platforms, including Cloudflare CDN, Google Drive, Jamf, jQuery, Swivl, C++, and Zoom.

Leadership Team

Michael A. Bernstein: President since July 2023.

R. Barbara Gitenstein: Former President, serving from 1999 to 2018.

Leadership Changes

Michael A. Bernstein was named president of TCNJ after serving as interim president since July 2023.

Competitor Profile

Market Insights and Dynamics

TCNJ operates in the higher education sector, focusing on undergraduate education with targeted graduate programs. The college is recognized for its high four-year graduation rate and strong liberal arts foundation.

Competitor Analysis

Key competitors include:

Rutgers University: A public research university with a larger student population and a broader range of programs.

Princeton University: A private Ivy League institution known for its rigorous academic programs and research initiatives.

Rowan University: A public university offering a variety of undergraduate and graduate programs.

Strategic Collaborations and Partnerships

TCNJ has established a 7-year combined B.S./M.D. program in conjunction with the University of Medicine and Dentistry of New Jersey.

Operational Insights

TCNJ's strategic focus on a strong liberal arts core, personalized education, and high graduation rates positions it competitively among regional universities. The college's emphasis on faculty-student collaboration and undergraduate research further differentiates it in the higher education landscape.

Strategic Opportunities and Future Directions

TCNJ aims to offer an unparalleled education in a vibrant, collaborative, and inclusive community of learners. By adhering to its values, the college seeks to serve as a national exemplar of public higher education while maintaining accessibility and affordability.