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The Compleat Food Group

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The Compleat Food Group - Comprehensive Market Research Report



Company Overview



Name: The Compleat Food Group

Mission:
Creating great-tasting food that people love to eat, which is affordable, healthier, and more sustainable as standard.

Vision:
To become the UK’s No.1 chilled prepared food company by emphasizing nutritious, sustainable, and affordable food.

Founded: No information is available

Founders: No information is available

Key People:
  • Nick Field - Chief Executive Officer

  • Hayley Kingdom - Chief People Officer

  • Rob Hoare - Chief Commercial Officer

  • Tom Riley - Chief Finance Officer

  • Jason Musk - Chief Supply Chain Officer

  • Damian Shaw - MD Outsourced

  • Yvonne Adam - Chief Marketing Officer

  • Brian Byrne - Chief Procurement Officer

  • Mark Howgego - Chief Product Officer


Headquarters:
Tottle Bakery, Dunsil Drive, Queens Drive Industrial Estate, Nottingham, England, NG2 1LU

Number of Employees: No information is available

Revenue: No information is available

What is the company known for:
Leading supplier of chilled prepared food in the UK, known for its affordability, quality, and commitment to sustainability.


Products



Pastry


  • Description: Traditional pastries enjoyed as snacks, meals, or lunch box fillers.

  • Key Features:

  • Pork pies, quiches, savory pies, sausage rolls, pasties, slices, scotch eggs.

  • Focus on quality and traditional recipes.


Deli


  • Description: Leading supplier of olives, antipasti, and continental meats.

  • Key Features:

  • Pre-packed chilled olives and antipasti.

  • Continental meats with heritage, including prosciutto, serrano, and rillettes.

  • Focus on fresh, flavourful, and premium ingredients.


Plant Based


  • Description: Plant-based alternatives known for excellent taste and texture.

  • Key Features:

  • Brands include Squeaky Bean, Palace Culture, and Vadasz.

  • Ready-to-eat vegan options, cheezes, pickles, and kimchi.

  • Products designed to meet high demand for plant-based diets.



Recent Developments



New Appointments


  • 2 September 2024: The introduction of Mark Howgego as the first Chief Product Officer to drive market-leading quality across product categories.


New Products


  • 29 August 2024: Squeaky Bean launched Crispy Bacon Style Strips, the first plant-based ready-to-eat bacon available in major retailers.

  • Details:

  • Authentic taste and texture.

  • Available in Sainsbury's.

  • Designed for sandwiches, salads, and direct consumption.


Awards and Recognitions


  • 22 August 2024:

  • The company became finalists in The Grocer New Product & Packaging Awards 2024.

  • Vadasz won the Grocer’s Food Brand of the Year, recognized for "essentially creating a new category" and its consistent innovation and growth.


Collaborations and Projects


  • July 2024:

  • Significant milestone by delivering more than one million meals in partnership with FareShare.

  • Raised over £1 million for Action Against Hunger through the "unearthed®" brand.

  • Published their first ESG Report, reaffirming commitment to sustainable food production.



Summary



The Compleat Food Group is dedicated to providing high-quality, affordable, and sustainable food. Their portfolio spans traditional pastries, deli items, and innovative plant-based products. They are heavily invested in enhancing their product lineup with industry-first launches and have made significant strides in sustainability and social responsibility. The recent addition of Mark Howgego signifies a focused effort on product quality and expansion. Their recognition in prestigious food awards further cements their position as a leader in the industry.