Market Research Report: The Continental Sorrento
Company Overview
Name, Mission of the Company
Name: The Continental Sorrento
Mission: No information is available.
Founding
Founded: The Continental Sorrento was established in 1875 by George Coppin, the father of Melbourne theatre.
Key People
Owned by: A consortium comprising the Victor Smorgon Group, the Kanat Group, and property developer, Trenerry Property.
Key Person: Lyndall Mitchell (Founder of Aurora Spa & Bathhouse)
Headquarters
Location: 1-21 Ocean Beach Road, Sorrento, Victoria, 3943
Number of Employees
No information is available.
Revenue
No information is available.
Company Recognition
Known For: The Continental Sorrento is famed for being an iconic landmark in Victoria’s seaside town of Sorrento and has been reimagined to include lifestyle precincts, dining, luxury accommodation, and state-of-the-art wellness experiences.
Products
Product Categories
1. Dining and Restaurants
High-Level Description: A curated collection of dining experiences featuring diverse culinary options ranging from high-tea to gourmet seafood.
Key Features:
- Audrey’s: Modern coastal dining with sweeping sea views, recently awarded Two Chef Hats.
- Coppins Lounge: Known for its modern take on High Tea.
- Barlow: Featuring events like comedy nights and DJ residencies.
2. Accommodation
Product Name: InterContinental Sorrento Mornington Peninsula
High-Level Description: Luxury accommodation offering timeless elegance and coastal glamour.
Key Features:
- Elegant interior design
- Premium customer service
- Easy access to both dining and wellness facilities
3. Wellness
Product Name: Aurora Spa & Bathhouse
High-Level Description: State-of-the-art wellness destination offering a range of immersive sensory experiences.
Key Features:
- Largest sauna of its kind in the Southern Hemisphere
- Awarded Best Spa in Australia
4. Events and Private Functions
High-Level Description: The Continental offers a range of spaces for weddings, corporate events, and private parties.
Key Features:
- Customizable event spaces
- Professional event management services
- High-end catering options
Recent Developments
New Products Launched
- Aurora Spa & Bathhouse: Launched as a part of the $120-million redevelopment, including the largest sauna in Southern Hemisphere.
New Features Added to Existing Products
- Audrey’s: Continuously innovating and refining their menu, recently secured Two Chef Hats for the second consecutive year.
- Aurora Spa & Bathhouse: New wellness experiences have been added, enhancing its offerings.
Recent Partnerships
- Sorrento Sailing Couta Boat Club: The Continental has renewed its sponsorship for the Sorrento Cup, reestablishing a historic partnership dating back to 1892.
Recognition and Awards
- National Trust and The Mornington Peninsula Shire Heritage Award: For impeccable restoration of the historic site.
- World Architecture Festival Shortlist: Woods Bagot's work on The Continental has been shortlisted, raising global architectural recognition.
- AHA Awards 2024: Audrey’s named Best Pub Restaurant (Metro).
- Good Food Guide Awards: Audrey’s received Two Chef Hats.
- First-Ever Spa and Wellness Awards: Aurora Spa & Bathhouse won Best Spa in Australia, and Lyndall Mitchell was honored as Wellness Warrior of the Year.
Upcoming Events
- Barlow Comedy Night: Featuring renowned comedians and live entertainment.
- New Year's Eve Celebration: A European-inspired evening with live entertainment and a premium food and drinks package.
- High Tea by the Sea: Hosted monthly in Coppins Lounge.
- Funky Fridays: Weekly DJ nights featuring MorningMaxwell.
- Winemaker Lunch Series: Monthly exclusive lunch events featuring top Australian vintners.
- Sunday Lunch at Audrey’s: Weekly 3-course lunch menu.
- Christmas Lunch Events: Signature festive dining experiences at Audrey’s and the Atrium.
Conclusion
The Continental Sorrento continues to build on its rich heritage while innovating in hospitality, wellness, and event offerings, earning it recognition both locally and globally. Detailed insights into their product offerings and recent achievements exemplify their commitment to excellence and customer satisfaction.