Company Research Report: The Cookware Company

Company Overview

Name

The Cookware Company

Mission of the Company

Providing healthy, innovative kitchen products with outstanding performance and transforming the cookware category through technology, innovation, and sustainable entrepreneurship.

Founded

2007

Founders

• Jan Helskens

• Wim De Veirman

Key People

No information is available.

Headquarters

No information is available.

Number of Employees

No information is available.

Revenue

No information is available.

Company Recognition

Known for its PFAS-free ceramic nonstick cookware and a wide range of healthy, beautifully designed, high-performing houseware products.

Products

Overview

• The company offers a broad selection of cookware, bakeware, small kitchen appliances, cutlery, tableware, glassware, and other dining accessories, all designed with a focus on health and sustainability.

Key Products and Descriptions

• Cookware: PFAS-free ceramic nonstick pots and pans designed for optimal heat transfer and durability.

• Bakeware: Non-toxic, PFAS-free lines that aim to make baking healthier.

• Small Kitchen Appliances: The first PFAS-free electric kitchen appliances.

• Cutlery and Tableware: Including knives, tableware, and glassware, extending from kitchen to table-use.

• Thermolon™ Ceramic Non-stick Coating: Advanced, non-toxic coating derived from natural materials like sand, known for its high performance and durability.

Key Features

• Cookware and Bakeware: PFAS-Free, durable, and designed for superior heat transfer and non-stick performance.

• Small Kitchen Appliances: PFAS-free and focused on health and performance.

• Cutlery and Tableware: Stylish and made with PFAS-free nonstick coating.

• Thermolon™ Ceramic Non-stick: Non-toxic, high performing, and durable, made from natural raw materials.

Recent Developments

General Advancements

• Expansion into new categories, including table-top products like cutlery, tableware, and glassware.

New Products Launched

• The first PFAS-free small kitchen appliances.

Technological Innovations

• Continuous advancements in PFAS-free nonstick coatings with products that incorporate improved durability and performance.

Partnerships

• No information is available.

Sustainability and Ethical Commitments

Sustainability Goals

• Reimagining processes, materials, lifecycles, and applications to lead the housewares industry towards a more sustainable future.

Environmental Concerns

• A staunch commitment to PFAS-free products due to the long-term harmful impact of these chemicals on health and the environment.

Ethical Business Practices

• Operating in an ethical manner, investing in employee growth, and maintaining a diverse and inclusive workforce.

Loyalty Programs

History and Reach

• Founded in 2015, successful loyalty programs at over 85 retailers in Europe & Asia, and running programs worldwide from Belgium to New Zealand.

Goals

• Establishing lifetime loyalty through successful loyalty initiatives targeted at various markets globally.

Contact Information

General Contact

• Email: info@greenpan.com

Additional Information

Key Brands

• GreenPan: Known for its PFAS-free ceramic nonstick cookware and diverse range of healthy kitchen products.

• Gero: Established in 1912, known for affordable and stylish cutlery with a PFAS-free ceramic non-stick coating.

Note: Information fields that were not found in the data provided have been omitted as per the instructions.