Company Research Report: The Critical Slide Society
Company Overview
Name
The Critical Slide Society
Mission of the Company
The Critical Slide Society (TCSS) is a creative label that celebrates an emerging alternative movement within surf culture, emphasizing simple joys over competitive success.
Founded
2009 by a network of friends comprising surfers, artists, photographers, illustrators, musicians, and filmmakers.
Key People
No information is available.
Headquarters
245 Bondi Road, Bondi, Australia
Number of Employees
No information is available.
Revenue
No information is available.
Known For
- Collaborative efforts with various global artists, musicians, and brands.
- Emphasis on surf culture and sustainability.
- Best Boardshorts award winner three years in a row.
- Extensive sustainability efforts including recycled materials and biodegradable packaging.
Products
Offerings
- Boardshorts: Celebrated for their quality and sustainability.
- T-Shirts: Made from 100% recycled cotton.
- Short Sleeve Shirts
- All Day Pants: Praised for their fit and quality.
High-Level Description
TCSS provides high-quality surf-inspired apparel and accessories that emphasize sustainable practices.
Key Features
1. Boardshorts: High durability and comfort, made from recycled materials.
2. T-Shirts: Crafted from 100% recycled cotton, reducing water and waste.
3. Short Sleeve Shirts: Designed with aesthetic appeal and comfort in mind.
4. Knitwear: Items like the Blunder Knit Cardigan offer stylish options for cooler weather.
5. Sustainable Accessories: Including leashes, fins and wax made from eco-friendly materials.
Recent Developments
New Products Launched
- Inner-Motion Collection: Recently launched, available in stores and online.
- Collaboration with Lucas Beaufort: Released a capsule collection.
- New Board Collection: Debut of all-purpose boards, twin-fins, longboards, mid-lengths, and foamies at their flagship store.
New Features Added to Existing Products
- Continued emphasis on sustainable materials, including 100% recycled cotton, nylon, and polyester, and biodegradable packaging from cornstarch.
Partnerships
- Critical Slide x Birdwell Collaboration: A collaboration emphasizing the synergy between California and Bondi surf cultures.
- Critical Slide x The Strokes' Albert Hammond Jr.: Exploring the art of shaping surfboards.
- Partnership with Take 3 for the Sea: Encouraging beachgoers to pick up three pieces of trash to help clean the oceans.
- Collaborations with various global artists, musicians, and filmmakers such as Mac Demarco, Allah-Las, and Taika Waititi.
- Cultural Collaborations: Engagements with Monster Children, Beams Japan, and the Greenroom Festival Japan.
Sustainability Initiatives
Packaging
- Transitioned from plastic-poly packaging to compostable cornstarch bags.
Materials
- Use of 100% recycled cotton yarn off-cuts for t-shirts.
- Plant-based Yurex for wetsuits instead of petrochemicals.
- Production processes that minimize water usage and chemical exposure.
Ethics
- Commitment to safe working environments and no animal testing.
- Main factory in Bangladesh is licensed and compliant with international standards.
Conclusion
The Critical Slide Society embodies a blend of surf culture, sustainability, and artistic collaboration. With a foundation rooted in authentic surf lifestyle and supported by continuous efforts toward environmental consciousness, TCSS stands out as a leader in sustainable, high-quality apparel within the surf community.