The DeHayes Group - Comprehensive Analysis Report

Summary

The DeHayes Group, established in 1982, is a leading independent insurance agency based in Northeast Indiana. Its mission, "Exceeding Expectations… Beyond Insurance," underscores a commitment to personalized service and expert advice across a comprehensive suite of insurance, benefits, and financial services. The company has grown significantly from its origins as a commercial property and casualty agency with three employees to become one of the largest privately-owned insurance agencies in its region. It is licensed in 41 states, serving over 1,300 businesses, 1,800 households, and managing health insurance for more than 19,000 individuals. Its independent status allows it to partner with over 40 insurance carriers, providing diverse and tailored solutions. The DeHayes Group's "Shape of Strength" philosophy emphasizes client focus, experienced advice, and robust partnerships, solidifying its significant position in the independent insurance agency sector.

1. Strategic Focus & Objectives

Core Objectives

The DeHayes Group's core objectives are centered on delivering tailored insurance solutions and exceptional client service. Its main goals include:

Client Advocacy: Proactively seeking improvements in price, product, and service for clients while continuously monitoring industry trends.

Relationship Building: Fostering deep, lasting relationships with clients by acting as a trusted advisor.

Comprehensive Solution Provision: Offering a wide array of insurance, benefits, and financial services to meet diverse client needs.

Operational Excellence: Leveraging technology and strategic partnerships to enhance efficiency and client experience.

Team Development: Investing in the growth and perpetuation of its leadership and employee base.

Specialization Areas

The company specializes in several key areas:

Business Insurance: Providing comprehensive coverage for various commercial sectors.

Personal Insurance: Offering tailored solutions for individual households.

Group Employee Benefits: Managing health insurance and other benefits for employees.

Senior Benefits: Addressing the insurance needs of seniors.

Wellness Programs: Developing and implementing initiatives to promote client and employee well-being.

Financial Services: Offering supplementary financial planning and advisory services.

Its unique value proposition lies in its independent and locally-owned status, enabling it to access over 40 insurance carriers. This approach prioritizes client needs above specific carrier interests.

Target Markets

The primary target markets include:

Businesses: Ranging from small to large enterprises across various industries, including transportation, contractors, manufacturing, and automotive dealerships.

Households: Individuals seeking personal insurance solutions.

Employees: Through group benefits programs for businesses.

Seniors: Catering to specific insurance and benefit requirements for older adults.

The market positioning strategy emphasizes a client-centric approach, offering diverse options and expert advice that national brokers often cannot match due to their ties to specific carriers.

2. Financial Overview

Funding History

The DeHayes Group was acquired by Keystone Agency Partners (KAP) on February 10, 2022. While the financial terms of this specific acquisition were not publicly disclosed, this transaction marks a significant event in the company's financial evolution. Keystone Agency Partners, a growing independent insurance agency partnership platform, provides strategic, technology, financial, and operational support to its partner agencies. KAP itself was established in 2020 in partnership with Keystone Insurers Group, Inc., and affiliates of Bain Capital, LP. In July 2025, Warburg Pincus acquired a majority stake in Keystone Agency Partners, with Bain Capital retaining a minority ownership. This acquisition signifies The DeHayes Group's integration into a larger, well-funded network, providing access to substantial resources for sustained growth and operational enhancement.

3. Product Pipeline

Key Products/Services

The DeHayes Group offers a comprehensive suite of insurance and benefits services:

Business Insurance:

Description: A broad range of commercial property and casualty insurance, tailored for various industries.

Development Stage: Established and continually refined.

Target Market/Condition: Businesses of all sizes, with a focus on specific sectors like Transportation, Contractors, Manufacturing, Auto Dealers, and Garage sectors.

Key Features and Benefits: Customized coverage, risk management consultation, competitive pricing through access to multiple carriers.

Personal Insurance:

Description: Insurance solutions for individuals and households, including auto, home, and umbrella policies.

Development Stage: Established.

Target Market/Condition: Individuals and families.

Key Features and Benefits: Personalized advice, diverse options from various carriers, advocacy for client needs.

Group Employee Benefits:

Description: Comprehensive health insurance, executive compensation, and other benefit programs for employees.

Development Stage: Established and expanding with market trends.

Target Market/Condition: Employers seeking to provide competitive benefits packages to their workforce.

Key Features and Benefits: Strategic planning, cost management, wellness program integration, and support for employee retention.

Senior Benefits:

Description: Insurance and related products specifically designed to meet the needs of seniors.

Development Stage: Established.

Target Market/Condition: Senior citizens.

Key Features and Benefits: Expert guidance on complex senior benefit options.

Financial Services:

Description: Supplementary financial advisory and service offerings.

Development Stage: Established and integrated into comprehensive client solutions.

Target Market/Condition: Businesses and individuals seeking broader financial planning.

Key Features and Benefits: Holistic approach to client needs, complementary to insurance offerings.

Wellness Programs:

Description: Initiatives and resources aimed at promoting health and well-being.

Development Stage: Under continuous development and integration.

Target Market/Condition: Businesses aiming to improve employee health outcomes and reduce benefit costs.

Key Features and Benefits: Wellness screenings, health risk assessments, and a health-conscious work environment.

4. Technology & Innovation

Technology Stack

The DeHayes Group leverages digital tools to enhance client experience and operational efficiency, primarily through partnerships with third-party providers.

Core Platforms and Technologies: The company's online platforms and client-facing tools are notably "Powered by Agency Revolution." This indicates a reliance on a specialized technology provider for their digital infrastructure.

Proprietary Developments: While the core platform is external, The DeHayes Group likely has internal processes and configurations built upon these platforms to tailor them to their specific client needs and operational workflows.

Scientific Methodologies: Their use of "Clickable Coverage®," a registered trademark of FMG Suite, LLC, d/b/a Agency Revolution, highlights an innovative approach to making complex insurance information easily accessible and understandable for clients.

Technical Capabilities: The provision of a "Client Portal" and "CSR24 – Client Login" offers 24/7 access to crucial commercial insurance information, policy documents, HR tools, and resources for managing risk and workforce development. This demonstrates a strong capability in providing digital self-service options and integrated client management.

5. Leadership & Management

Executive Team

The DeHayes Group is led by a seasoned team with deep industry expertise:

Jeffrey Pikel: Chief Executive Officer. Mr. Pikel plays a pivotal role in the strategic direction and long-term perpetuation of the agency.

Patrick Brazill: Chief Financial Officer. Mr. Brazill manages the financial health and strategies of the group.

Kevin Burns: Senior Benefits Consultant and co-owner/manager. Mr. Burns brings extensive knowledge in employee benefits.

Nick Groves: Senior Risk Consultant and co-owner/manager. Mr. Groves specializes in risk management for commercial clients.

Ben Closson, CPCU: Senior Risk Consultant. A Purdue University graduate with a Bachelor's in Management/Marketing, Mr. Closson joined the agency in 2006. He has written and serviced over $50,000,000 in insurance premiums, focusing on Transportation, Contractors, Manufacturing, Auto Dealers, and Garage sectors. He earned his CPCU designation in 2010.

Rob Distelrath, CPCU, WCLA, AIC, API: Claims Manager. Mr. Distelrath brings comprehensive claims management expertise.

Sunshine Franklin, AIC, CISR: Claims Consultant. Ms. Franklin contributes specialized knowledge in claims consulting.

Greg Gerbers, CIC: Senior Risk Consultant. Mr. Gerbers brings significant experience as a Senior Risk Consultant.

Jason Haupert: Loss Control Specialist. Mr. Haupert focuses on helping clients mitigate risks.

Kevin Pikel: Senior Risk Consultant. Mr. Pikel is a key member of the risk consulting team.

Jeffrey Pikel II: Risk Consultant.

Ryan Pikel: Risk Consultant.

Marshall Pranger, CIC: Risk Consultant.

Christopher Rush, CIC: Senior Risk Consultant. Mr. Rush was sworn in as the President of the BIG I (Indiana Big I) in November 2022, highlighting his leadership within the industry.

Kevin Rush, CRPC®, CRPS®: Senior Benefits Consultant. A graduate of Concordia University Chicago with majors in Business Management and Accounting, Mr. Rush joined the group in 2012. He focuses on Employee Benefits, Executive Compensation, and Life Insurance, and has served as Board President of Cross Connections Counseling and a past committee member of YLNI's Get on Board Committee.

John Ryan: Senior Benefits Consultant. Mr. Ryan holds a Bachelor of Arts degree from Wabash College and is an ambassador for the Junior Achievement Entrepreneurship Program.

Ty Sorg, CISR, CPIA: Marketing Manager. Mr. Sorg leads the marketing initiatives for the agency.

Don Stoneburner, CIC: Senior Risk Consultant.

Recent Leadership Changes

On March 12, 2021, The DeHayes Group experienced the loss of one of its managing partners, Dave Relue. His legacy and impact on the company are acknowledged as a significant point in the agency's history. The current leadership team, under CEO Jeffrey Pikel, continues to guide the company's direction.

6. Talent and Growth Indicators

Hiring Trends and Workforce

According to PitchBook, The DeHayes Group has a total of 56 employees. The company demonstrates a commitment to internal perpetuity and attracting new talent.

Current Hiring Patterns and Open Positions: As of November 2025, there was an open Commercial Lines Customer Service Agent position in Fort Wayne, IN. This indicates an ongoing need for skilled professionals to support their commercial insurance operations.

Key Roles Being Recruited: The open position suggests recruitment for client-facing and operational support roles, critical for maintaining service levels and processing new business.

Company Growth Trajectory Indicators: The consistent recognition of the company, including being named "Best Insurance Agency" in Fort Wayne and receiving workplace wellness awards, points to a positive growth trajectory and a supportive work environment. The acquisition by Keystone Agency Partners also signals a strategic move to accelerate growth and expand capabilities.

Employee Sentiment and Culture Insights: Achieving Gold Level designation from the YMCA Workplace Wellness Awards and a 5 Star AchieveWell designation from the Wellness Council of Indiana highlights the company's focus on employee well-being, suggesting a positive and health-conscious work culture. Benefits packages including health, dental, vision, disability, 401(k) with Safe Harbor Match, PTO, and paid holidays further demonstrate a commitment to employee satisfaction.

Company Size and Expansion Metrics: With 56 employees and licenses in 41 states, serving a substantial client base, The DeHayes Group demonstrates significant operational scale. Its partnership with Keystone Agency Partners is expected to further facilitate expansion opportunities and strengthen its market presence.

7. Social Media Presence and Engagement

Digital Footprint

The DeHayes Group maintains an active and professional digital footprint across various social media platforms, primarily LinkedIn and Facebook.

Social Media Activity Across Platforms:

LinkedIn: The company uses LinkedIn to share industry insights, company news, and highlight team achievements, showcasing its professional identity and thought leadership. (Link: [https://www.linkedin.com/company/the-dehayes-group/](https://www.linkedin.com/company/the-dehayes-group/))

Facebook: Facebook is utilized for broader community engagement, sharing updates, and interacting with clients and the local community. (Link: [https://www.facebook.com/DeHayesGroup/](https://www.facebook.com/DeHayesGroup/))

Brand Messaging and Positioning: The social media content aligns with their mission of "Exceeding Expectations… Beyond Insurance," emphasizing personalized service, expert advice, and a client-centric approach. They position themselves as a trusted local independent agency with extensive reach.

Community Engagement Strategies: Both platforms are used to foster a sense of community, share local events, and highlight their involvement in the region, resonating with their locally-owned status.

Thought Leadership Initiatives: DeHayes Group shares content related to industry trends, risk management, and benefits consulting, positioning their team as experts in the field.

Notable Campaigns or Content: While specific campaigns are not detailed, the consistent activity and emphasis on client resources and team highlights suggest an ongoing strategy to maintain high engagement and reinforce their brand values. The direct links to social media from their website further indicate their integration into their overall communication strategy.

8. Recognition and Awards

Industry Recognition

The DeHayes Group has consistently received notable recognition for its industry leadership and commitment to its workplace culture:

Keystone Agency of the Year – Indiana: Awarded for the second consecutive year in October 2023, underscoring its excellence within the Keystone network.

"Best Insurance Agency": Named in the 2021 Fort Wayne Newspapers Reader's Choice Awards, reflecting strong community preference and client satisfaction.

Workplace Wellness Recognition:

Achieved Gold Level designation from the YMCA Workplace Wellness Awards in 2021, recognizing efforts in creating a health-conscious work environment.

Received a 5 Star AchieveWell designation from the Wellness Council of Indiana, acknowledging comprehensive wellness initiatives including screenings, health risk assessments, and ergonomic improvements like sit-to-stand desks.

"Diamond Achiever" Award: Awarded by Frankenmuth Insurance for the state of Indiana in 2019, recognizing the highest overall percentage rating in profitability, growth, and policy retention.

Christopher Rush (Senior Risk Consultant): Sworn in as the new President of the BIG I (Indiana Big I) in November 2022, signifying leadership and influence within the broader insurance industry association.

9. Competitive Analysis

Major Competitors

In Northeast Indiana, The DeHayes Group operates within a competitive landscape primarily comprising other independent insurance agencies that emphasize local presence and personalized service. While large national brokers also exist, The DeHayes Group's differentiation lies in its client-centric approach and deep community roots as a locally owned, independent agency.

Colligan & Company (Fort Wayne, IN):

Company Overview: An independent insurance agency serving the Fort Wayne area.

Focus Areas: Offers a range of personal and commercial insurance solutions.

Technological Capabilities: Typical of regional independent agencies, likely utilizing standard industry software for policy management and client communication.

Notable Achievements: Serves a local client base with a focus on community ties.

Competitive Positioning: Positions itself as a trusted local provider, similar to The DeHayes Group, relying on personalized service and multi-carrier options.

Wise Insurance (Fort Wayne, IN):

Company Overview: Another established independent insurance agency in Fort Wayne.

Focus Areas: Provides personal, business, and health insurance.

Technological Capabilities: Standard agency management systems and client portals.

Notable Achievements: Has built a reputation for local service and client dedication over time.

Competitive Positioning: Competes on local expertise, client relationships, and the ability to shop various carriers for optimal coverage.

Traxler Insurance Agency (Fort Wayne, IN):

Company Overview: An independent agency offering a variety of insurance products.

Focus Areas: Covers personal, business, and life insurance needs.

Technological Capabilities: Utilizes industry-standard platforms for operational efficiency and client interactions.

Notable Achievements: Known for its long-standing presence and service in the Fort Wayne community.

Competitive Positioning: Emphasizes local presence and a consultative approach to insurance, seeking to provide comprehensive solutions.

These regional competitors often share similar value propositions revolving around personalized service and access to multiple carriers, differentiating themselves from larger national brokers. The DeHayes Group leverages its larger scale, extensive state licensing, and strategic partnership with Keystone Agency Partners to enhance its competitive edge beyond purely local rivalries.

10. Market Analysis

Market Overview

The insurance brokerage market, particularly for independent agencies, is characterized by a dynamic environment driven by the need for continuous value creation through both organic growth and strategic acquisitions. The total addressable market is substantial, encompassing a wide array of personal, commercial, and benefits insurance needs across individual households and diverse business sectors.

Growth Potential: Independent agencies like The DeHayes Group are well-positioned for growth by offering a breadth of services comparable to national brokers while preserving their local presence and autonomy. The market sees ongoing consolidation, with platforms such as Keystone Agency Partners (KAP) playing a significant role in empowering independent agencies. KAP provides capital investment, operational expertise, and a collaborative network, thereby fostering growth opportunities for its partners.

Key Market Trends:

Consolidation: The market is experiencing persistent consolidation as larger platforms acquire independent agencies to expand their reach and capabilities.

Value-Added Services: Clients increasingly demand comprehensive solutions beyond basic insurance policies, including risk management, wellness programs, and HR tools.

Digital Transformation: The adoption of digital tools and client portals is crucial for enhancing efficiency, improving client experience, and providing 24/7 access to information.

Talent Development and Retention: The industry faces challenges in attracting and retaining talent, leading agencies to focus on internal perpetuation strategies and fostering strong workplace cultures.

Focus on Employee Benefits: Rising benefit costs and the importance of employee retention are driving increased demand for sophisticated employee benefits and wellness program solutions.