TP

The Digital Picnic

www.thedigitalpicnic.com.au link_icon

The Digital Picnic: Company Market Research Report



Company Overview


Name, Mission


  • Name: The Digital Picnic (TDP)

  • Mission: The Digital Picnic aims to teach digital marketing and manage social media effectively for various clients. They are committed to providing current and tactical social media knowledge to help clients and participants achieve their social media objectives.


Foundation and Key People


  • Founded: No information is available on the exact founding date and the founder.

  • Key People:

  • Cherie Clonan - Founding Director & CEO

  • Michelle Nick - Head of Strategy & Growth

  • Michelle Hauw - Finance Manager

  • Tess Vuurman - Group Account Director

  • Savannah Young - Group Account Director

  • Lisa Pike - Account Director

  • Victoria Obieglo - Account Director

  • Kath Kiddell - Paid Media Specialist

  • Dane DiCaprio - Content Specialist

  • Cassie Barlow - Social Media Specialist

  • Jessie Zevaka - Marketing Coordinator

  • Dani Prince - Personal Assistant


Headquarters


  • Location: Office SCF16, Level 1, 432-446 Docklands Drive, Docklands, Victoria, Australia 3008


Employees


  • Number of Employees: No information is available.


Revenue


  • Revenue: No information is available.


Recognitions


  • Known for: TDP is recognized for its excellence in social media marketing and training. The agency has been named “one of the best places to work” in Australia by the Australian Financial Review for its outstanding workplace culture.


Products and Services


Product Offerings:


1. Online Learning
  • Courses: Various online courses that teach social media and digital marketing.

  • Description: Courses range from basic social media marketing to advanced video editing techniques.


2. In-Person Workshops
  • Workshops: Includes comprehensive training sessions held at their Melbourne HQ.

  • Description: Workshops cover a wide array of topics including social media strategy, paid ads, video editing, and graphic design for social media.


3. Corporate Training
  • Service: Tailored training sessions for corporate teams.

  • Description: Training is customized to meet the needs of different organizations, including universities and government bodies.


4. Social Media Management
  • Service: Managing social media presence for various clients.

  • Description: Offers comprehensive management from strategy creation to post management.


Key Features:


  • Video Editing for Social Media Online Course: A course priced at $300 incl. GST focusing on video editing for various social media platforms using tools like CapCut.

  • Lunch n’ Learns: Bite-sized learning sessions priced at $50 incl. GST, offering practical social media strategies.

  • One Day Strategy Deep Dive: A full-day workshop priced at $1,000, focusing on transforming social media and content marketing strategies.

  • Launch Your Social Media Ads Package: A three-month package priced at $5500 (+GST), including strategy, creative, technical setup, and hands-on training for managing Meta ads.


Recent Developments


New Products and Features Launched


  • Video Editing for Social Media – Online Course: A new online course designed for individuals to learn effective video editing strategies for social media.

  • 7 Day Paid Ads Challenge: An initiative priced at $50, aimed at teaching participants how to optimize their paid ads on social media.

  • Social Media Ads Mastery Program: A comprehensive 12-week course priced at $1500, designed to teach the foundations of Meta ads, creative and copy strategy, campaign setup, monitoring, and optimization.


New Partnerships


  • Partnerships: No specific new partnerships mentioned in the provided data.


Key Customer Testimonials


  • Customer Feedback: TDP has received glowing reviews for their training programs, client service, and positive business impact. Notable testimonials come from various clients who have experienced significant business growth and enhanced digital marketing knowledge by engaging with TDP's services.


Conclusion:


The Digital Picnic focuses on providing cutting-edge digital marketing education and management services. They offer an extensive range of products including online courses, in-person workshops, corporate training, and full-service social media management. TDP is celebrated for its exceptional workplace culture, innovative teaching methods, and a deep commitment to social media for social good. Recent product launches and positive client testimonials highlight TDP's impact and leadership in the digital marketing space.