TC

The Duracell Company

www.duracell.com link_icon

Company Market Research Report: Duracell



Company Overview


  • Name: Duracell

  • Mission Statement: No information is available.

  • Founded: The early 1920s

  • Founders: Inventive scientist Samuel Ruben and manufacturer Philip Rogers Mallory

  • Key People: No information is available.

  • Headquarters: Address not specified.

  • Number of Employees: No information is available.

  • Revenue: No information is available.

  • Known For: World's #1 trusted battery brand, known for superior quality, dependability, and long-lasting batteries.


Products



Coppertop Battery


  • Description: Coppertop AA and AAA alkaline batteries.

  • Key Features:

  • Formulated with POWER BOOST™ Ingredients.

  • Holds power for 12 years in storage.

  • Suitable for everyday devices like toys, remote controls, etc.

  • Best for devices such as flashlights, portable electronics, and wireless mice.


Duracell Optimum


  • Description: Best-performing AA alkaline batteries with enhanced power.

  • Key Features:

  • Contains 4X POWER BOOST™ Ingredients compared to Coppertop.

  • Reclosable packaging for easy storage and access.

  • Suitable for high-performance devices like Xbox controllers and cameras.


Lithium Coin Battery


  • Description: Reliable, long-lasting batteries for miniature electronic devices.

  • Key Features:

  • Equipped with a non-toxic bitter coating to discourage swallowing.

  • Comes in child-secure packaging.

  • Sizes available: 2032, 2025, and 2016.


Specialty and Other Products


  • Description: A range of batteries including hearing aid batteries and rechargeable batteries.

  • Key Features: Designed to cater to specific consumer needs, such as children safety and long-lasting charge.


Power Stations


  • Description: Provides backup power for homes and outdoor activities.

  • Key Features: Ensures reliable power for emergency preparedness and daily usage.


Recent Developments


  • Recent Innovations:

  • Launch of POWER BOOST™ Ingredients in 2022 for Optimum and Coppertop batteries.

  • Lithium Coin Battery safety system with on-pack and on-cell warnings, and non-toxic bitter coating.

  • New Partnerships:

  • Partnership with Williams Racing, integrating Duracell’s technologies to power AA & AAA lineups for racing demands.

  • Programs:

  • PowerForward Program: Delivers reliable power to communities affected by natural disasters, initiated in 2011.

  • #BitterIsBetter Campaign: Raises awareness about lithium battery ingestion safety measures.


Summary


Duracell continues to innovate in the battery industry, leveraging advanced technologies such as POWER BOOST™ Ingredients and focusing on safety with products like the Lithium Coin Battery with a non-toxic bitter coating. Their commitment to reliability and quality extends through strategic partnerships and community assistance programs like PowerForward. While specific financial and organizational details such as key people and revenue remain unavailable, Duracell's reputation as a leading provider of energy solutions is well established globally.