TC

The F Company

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The F Company and Competitor Analysis



The F Company - B2B Marketing Agency



Overview:
The F Company is a Helsinki-based B2B marketing agency established in 2017 with a vision to become the leading B2B marketing agency in the Nordic region. It emphasizes transforming marketing into a strategic, revenue-driving function for businesses with extended sales cycles. The company's recent acquisition by Precis Digital bolsters its data-driven digital marketing prowess.

Key Services:
The agency offers strategic B2B marketing, paid marketing, content marketing, and MarTech integration. Experimental marketing fueled by data and technology forms the cornerstone of their approach, aimed at unlocking growth for clients.

Company Culture and Values:
The F Company values proactivity, curiosity, fearlessness, transparency, and ambition, fostering a high-standard environment conducive to professional growth. The team integrates seamlessly with clients’ in-house teams to enhance capabilities and serve as a growth engine.

Leadership Team:
  • David Blinov: Founder and Managing Partner, noted for revenue growth and leveraging personal branding to achieve €1 million in sales.

  • Ravi Kumar: Design & Technology Partner, known for solving business challenges through innovative design thinking.

  • Jens Lindström: Paid Marketing Lead, expert in performance marketing and PPC.

  • Yuliya Salorenko: Senior Growth Marketer, TEDx speaker involved in thought leadership and personal branding.

  • Heta Mattila: Senior Growth Marketer with a journalism background, recognized for creativity and data-driven marketing.

  • Rémy Bertoli: Senior Marketing Consultant, experienced in digital and growth marketing.

  • Simo Orpana: Client Lead, skilled in SEO, content marketing, and neuromarketing.

  • Tanja Kazinik: Growth Marketer, known for versatility and adaptive marketing skills.


Strategic Goals:
  • Establish recognition as the leading B2B marketing agency in the Nordics.

  • Innovate marketing strategies to enhance client revenue.

  • Maintain a proactive and exploratory service approach.


Contact Information:
  • Address: Vuorikatu 16 A 5, 00100 Helsinki, Finland

  • Email: [contact@thefcompany.com](mailto:contact@thefcompany.com)

  • Phone: +358 45 221 0390


Online Presence:




Competitive Landscape



Think2Grow Marketing


  • Headquarters: Mississauga, Ontario, Canada

  • Founded: 2013

  • Specialties: B2B marketing including lead generation, social media management, content creation, web development, SEO, sales enablement, and strategic planning.

  • Mission: Increase sales through intelligent marketing for mid-to-large-sized companies.

  • Certifications: Gold Certification from SharpSpring.


Twenty One Twelve Marketing


  • Headquarters: Henley-On-Thames, Oxfordshire, United Kingdom

  • Founded: 2016

  • Specialties: Partnership marketing, channel marketing, digital marketing, and marketing strategy.

  • Mission: Formulate successful partnerships for indirect channel sales supplemented with strategic support.


Medium Rare Content Agency


  • Headquarters: Pyrmont, New South Wales, Australia

  • Specialties: Integrated content marketing solutions encompassing media and communication services from concept to delivery.

  • Achievements: Known for strategic storytelling and brand-consumer engagement under News Corp.


Daily Mail Australia


  • Headquarters: Sydney, New South Wales, Australia

  • Industry: Online media focused on news and entertainment.

  • Reach: Global audience with over 230 million readers, noted as the world's largest English-speaking news service.


Mamamia


  • Headquarters: Woolloomooloo, New South Wales, Australia

  • Specialization: Women's media company producing inclusive content and operating Australia’s largest women’s podcast network.

  • Focus: Empowering women and social justice initiatives.


The competitive landscape underscores the diversity of strategies and specializations, from B2B efforts by Think2Grow to the partnership focus of Twenty One Twelve, reflecting various market positioning and strengths that The F Company contends with.