The Florida Aquarium Market Research Report
Company Overview
Name and Mission
- Name: The Florida Aquarium
- Mission: The Florida Aquarium is actively engaged in stewardship of the natural environment as a conservation-based attraction. Its mission programs include conservation, research, education, and outreach, aimed at protecting and restoring marine wildlife and habitats.
Founding Details
- Founded: The Florida Aquarium began as the Clearwater Marine Science Center in 1977. It was incorporated as The Florida Aquarium, Inc. on December 12, 1986, and opened in Tampa on March 31, 1995.
- Founders: Originally established by the Clearwater Marine Science Center Board.
Key People
- Executive Leadership: No specific names mentioned
- Board of Directors: Not specified in the provided data
Headquarters
- Location: 701 Channelside Drive, Tampa, Florida, 33602
Other Information
- Number of Employees: Not specified
- Revenue: Not specified
- Recognition: Known for being a conservation-based attraction, featuring complex ecosystems and innovative conservation efforts, such as coral and sea turtle rehabilitation.
Products
Offerings
- Experiences and Exhibits:
- Animal Habitats: Featuring aquatic and terrestrial animals including sharks, lemurs, and otters.
- Interactive Experiences: Such as the Wild Dolphin Cruise, MORPH’D gallery, and community programs.
Product Descriptions and Features
- MORPH'D presented by PAR®:
- Overview: An innovative gallery featuring 18 uniquely adapted species, encouraging learning and sparking conservation action.
- Features: Interactive exhibits and multimedia experiences in a 3,700-square foot space.
- Stingray Feeding Experience:
- Overview: Hands-on experience to understand and feed stingrays.
- Key Feature: Involve food preparation and feeding at Stringray Beach.
Conservation Programs
- Coral Conservation Program: Aims to impact the restoration of the Florida Reef Tract.
- Sea Turtle Rehabilitation: Involves rescue and rehabilitation efforts, including a dedicated facility in Apollo Beach.
Recent Developments
New Launches
- YuleTides Event: A holiday experience set to launch in 2024, engaging visitors with coastal holiday traditions.
New Features and Partnerships
- $45 Million Expansion Plan:
- Details: Includes an outdoor sea lion habitat, rotating special exhibit gallery, and new indoor and outdoor exhibits.
- Mosaic Exhibit Hall: A dynamic space fostering engagement through digital interactives and augmented reality, launching its first phase with the MORPH’D gallery.
New Partnerships
- PepsiCo Partnership: A five-year agreement for exclusive non-alcoholic beverage provision.
- Mosaic Company Donation: A significant donation of $3 million supporting the expansion project.
Other Developments
- Animal Care: Successful relocation of stingrays post-Hurricane Milton.
- Rehabilitation Success: Release of a rehabilitated sea turtle, Otis, and eight juvenile green sea turtles back into the Atlantic Ocean.
Other Initiatives
Environmental and Community Initiatives
- Plastic Reduction Campaign: Participation in the Plastic Free Ecochallenge.
- Sustainable Business Operations: Features like recycled fishing line carpets and the TECO Solar Pavilion, furthering sustainability goals.
Company Contact Information
- Phone: (813) 273-4000
- Email: moreinfo@flaquarium.org
- Social Media: Active on platforms like Twitter, Facebook, Instagram, YouTube, and LinkedIn.
Accreditation and Certification
- Accredited by organizations such as the Association of Zoos & Aquariums (AZA), World Association of Zoos and Aquariums (WAZA), and recognized by Charity Navigator and Guide Star.
Note: Some information such as specific revenue figures, employee numbers, and specific executive names are not available in the provided data.
