The Flowery: Comprehensive Company Profile

Background

Company Overview

The Flowery is a family-owned cannabis company headquartered in Homestead, Florida. Established in 2019, the company has rapidly expanded its operations, emphasizing high-quality cannabis cultivation and a commitment to community engagement. The Flowery operates under a vertically integrated model, managing every aspect of the cannabis process from seed to sale.

Mission and Vision

The Flowery's mission is to be the leading provider of the highest quality cannabis and brands in the state of Florida. The company aims to infuse creativity, innovation, and positivity into an exceptional brand grounded by the true culture of the industry and the Florida lifestyle. It seeks to form deep and lasting bonds with customers by treating them with respect and transparency, ultimately delivering an outstanding customer experience.

Key Strategic Focus

Core Objectives

Quality Cultivation: Emphasizing superior indoor-grown cannabis through state-of-the-art facilities.

Community Engagement: Building authentic relationships with consumers and local communities.

Strategic Expansion: Extending operations into new markets, notably New York, while maintaining quality standards.

Areas of Specialization

Premium Cannabis Products: Offering a diverse range of strains, edibles, vapes, and concentrates.

Exclusive Partnerships: Collaborating with renowned brands like 710 Labs, Preferred Gardens, Doja, and Wizard Treez to bring sought-after strains and products to the market.

Key Technologies Utilized

Advanced Cultivation Facilities: Operating a 100,000+ sq.ft. indoor facility designed to optimize plant growth conditions.

Tech Integration: Utilizing tools such as Microsoft Clarity, Cloudflare CDN, and Zendesk to enhance operations and customer experience.

Primary Markets Targeted

Florida: Established presence with multiple dispensaries and delivery services.

New York: Recent expansion with locations in Staten Island, Queens, SoHo, and Brooklyn, aiming to set new standards in product quality and customer experience.

Financials and Funding

Revenue

As of November 2024, The Flowery's annual revenue reached approximately $35 million.

Funding History

Specific details regarding funding rounds and investors are not publicly disclosed. However, the company's significant expansion and facility investments indicate substantial financial backing.

Pipeline Development

Product Offerings

Flower Strains: Including varieties like Neon Runtz, Lemon Cherry Gelato, and Blue Nerdz.

Edibles: Such as 710 Labs Hash Rosin Chews.

Concentrates: Including Persy Rosin Badder.

Vaporizers: Live Resin Cartridges and All-In-One Vapes.

Upcoming Strains

The Flowery has announced an upcoming pipeline of flower varieties, including Bubblegum Marker, OG Marker, Cherry Sherbet, Candy Paint, Zello, and That's Krzy, all by Preferred Gardens.

Technological Platform and Innovation

Proprietary Technologies

State-of-the-Art Cultivation Facility: A 100,000+ sq.ft. indoor facility designed to provide optimal conditions for cannabis growth.

Significant Scientific Methods

Advanced Extraction Labs: Dedicated spaces for various extraction methods, including solventless extracts, in partnership with 710 Labs.

Leadership Team

Key Executives

Elad Kohen: Founder and CEO. Kohen has been instrumental in shaping The Flowery's vision and expansion strategies, emphasizing quality and community engagement.

Mike Smuts: Chief Operating Officer. Smuts brings extensive experience from previous roles in the cannabis industry, focusing on operational excellence and strategic growth.

Matti Marshak: Director of Innovation. Marshak oversees product development and innovation, ensuring The Flowery remains at the forefront of cannabis offerings.

Leadership Changes

In recent years, The Flowery has expanded its leadership team by bringing on executives with significant industry experience, including those from One Plant, to bolster its growth and innovation capabilities.

Competitor Profile

Market Insights and Dynamics

The cannabis industry in Florida and New York is experiencing rapid growth, with increasing consumer demand and evolving regulatory landscapes. The market is characterized by a mix of large corporate entities and smaller, quality-focused operators like The Flowery.

Competitor Analysis