The Fragrance Group Market Research Report
Company Overview
Name: The Fragrance Group
Mission: The Fragrance Group is dedicated to connecting exceptional luxury fragrances with an increasingly perceptive client through all channels of the industry. They strive to support artists and businesses of any size by building authentic connections to each product designed and offer customized marketing, product development, and distribution strategies with personalized attention at every stage of the creative process.
Founded By: Alex Shalbaf
Key People:
- Alex Shalbaf - Founder and CEO
- Pradeep Season Shrestha - VP of Sales, Park Fragrance
- Danielle Picone - Senior VP of Sales
- Ted Morgan - Chief Financial Officer
- George Stoilkov - National Director, Specialty Accounts + Events
- Susan Bellomo-Venturi - Senior Director, Business Development
- Mariana Shalbaf - Creative Director
- Olga Armer - General Counsel
- Christiaan Montgomery - Director of Ecommerce
- Sue Fike - Retail Growth and People Operations
- Dorian Braxton - Corporate Communications Manager
- Sivan Sfaradi - International Commercial Director
- Yvonne Thomas - Director, Trade Marketing
- Todd Hunter - Regional Sales Director - West
Headquarters: 70 W 36TH ST, NEW YORK, NY 10018
Number of Employees: No information is available.
Revenue: No information is available.
Known For: The Fragrance Group is known for its global creation, distribution, and licensing of luxury, artisanal fragrances. They manage a full spectrum of clients and have established a comprehensive business model that includes marketing, product development, and distribution strategies.
Products
What Products Do They Offer:
The Fragrance Group offers a range of luxury fragrances from various brands.
High Level Description of the Product:
The company's fragrances are luxury, artisanal perfumes that are available through various retail channels like luxury stores, department stores, specialty stores, and wholesale markets.
Key Features of Each of the Products:
- High-quality ingredients
- Artistic and unique fragrance compositions
- Tailored marketing and packaging
- Distribution through a wide network of global retail partnerships
Recent Developments
What Are The Recent Developments in The Company:
- Launching the first men's fragrances from the luxury travel brand, TUMI.
- Continued partnerships with notable brands, focusing on growth in the Lifestyle and Prestige divisions.
New Products Launched:
- The first Men's fragrances from the luxury travel brand, TUMI.
New Features Added to the Existing Products:
- No information is available.
New Partnerships:
- Expanded partnerships with over 35 global retail partners, covering all areas of retail including e-commerce, wholesalers, major chains, and high-end luxury stores.
Additional Notable Information:
In addition to fragrances, The Fragrance Group offers personalized product development tools, market analytics, and optimized market distribution. They also have an in-house digital, social, and traditional marketing team, as well as training and advocacy programs for sales and beauty advisors.
Global Retail Partnerships:
The Fragrance Group prides itself on its relationships with a broad spectrum of retail brand partners. They provide strategic and relevant product innovation and support to their partners at every stage of the creative process.
Contact Information
Headquarters: 70 W 36TH ST, NEW YORK, NY 10018
For further inquiries or to connect with The Fragrance Group, visit their e-commerce site [So Avant Garde](https://www.so-avant-garde.com) or contact them via phone at (212) 683-1817.