The Franklin Team - eXp Realty
Background
The Franklin Team, established in 1982 by Jimmy Franklin, has been a prominent force in the Houston real estate market for over four decades. The team is dedicated to exceeding client expectations in buying or selling homes, aiming to make each experience positive and stress-free. Their mission focuses on delivering world-class service with accuracy, integrity, and professionalism, fostering lifelong client relationships.
Key Strategic Focus
Specializing in residential real estate, The Franklin Team operates primarily in the Greater Houston area, covering regions from Conroe to Galveston. Their strategic focus includes:
- Guaranteed Offer Program: Provides homeowners with a hassle-free selling experience, offering fair, all-cash offers without the need for repairs, staging, or open houses.
- Comprehensive Buyer Services: Assists clients in finding their dream homes through personalized services, including affordability and mortgage calculators.
- Agent Development: Offers extensive training, mentoring, and coaching for agents, welcoming individuals of all backgrounds and experience levels.
Financials and Funding
As of 2023, The Franklin Team has achieved significant financial milestones:
- Annual Sales Volume: Over $566.56 million.
- Transactions: Closed 1,288 transactions.
- Average Home Price: Approximately $439,873.
These figures underscore the team's robust market presence and operational efficiency.
Leadership Team
The Franklin Team's leadership comprises experienced professionals dedicated to maintaining high standards:
- Andrew Franklin: Co-owner since 2013, Andrew has been instrumental in strategic growth and operational excellence.
- Sarah Savard: Co-owner since 2013, Sarah focuses on client relations and team development.
- Carrie Bond: President, overseeing daily operations and ensuring service quality.
- Jimmy Franklin: Founder, providing guidance based on over 40 years of industry experience.
Competitor Profile
Market Insights and Dynamics
The Houston real estate market is competitive, with numerous high-performing teams. The Franklin Team's consistent ranking among top performers highlights their strong market position.
Competitor Analysis
Key competitors include:
- The Loken Group: Known for high transaction volumes and extensive market reach.
- The Matthews Team: Recognized for exceptional client service and market expertise.
These teams, along with The Franklin Team, contribute to a dynamic and competitive real estate landscape in Houston.
Strategic Collaborations and Partnerships
In September 2018, The Franklin Team transitioned from RE/MAX to eXp Realty, a cloud-based brokerage. This move was driven by the desire for better value and growth opportunities, including revenue sharing and stock options for agents.
Operational Insights
The Franklin Team's operational strategies include:
- Client-Centric Approach: Prioritizing client needs to build lasting relationships.
- Innovative Programs: Implementing initiatives like the Guaranteed Offer Program to differentiate from competitors.
- Agent Development: Investing in training and mentorship to maintain high service standards.
Strategic Opportunities and Future Directions
Looking ahead, The Franklin Team aims to:
- Expand Market Reach: Leverage eXp Realty's platform to enter new markets.
- Enhance Technological Integration: Utilize advanced tools to improve client experiences.
- Strengthen Agent Network: Continue recruiting and developing top talent to sustain growth.
Contact Information
For more information, visit The Franklin Team's official website.
