T

the-gathering-spot

lightning_bolt Market Research

The Gathering Spot: Company Profile



Background



Overview

Founded in 2016 by Ryan Wilson and T’Keel “TK” Petersen, The Gathering Spot (TGS) is a private membership club designed to foster connections among professionals, creatives, and entrepreneurs. With a mission to create a vibrant community that bridges gaps across industries, TGS offers a unique blend of workspace, networking opportunities, and cultural events. The club has become a cultural epicenter, hosting over 4,000 events with major brands such as Netflix, Google, Spotify, and Coca-Cola.

Locations

TGS operates clubs in Atlanta, Washington D.C., Los Angeles, and is expanding to Houston. Each location provides members with curated experiences, exclusive content, and facilities including workspaces, meeting rooms, event spaces, restaurants, and bars.

Key Strategic Focus



Core Objectives

  • Community Building: Fostering a diverse and inclusive environment for professionals across various industries.


  • Cultural Engagement: Hosting events that promote cultural awareness and collaboration.


  • Professional Development: Providing resources and opportunities for members to grow their businesses and personal networks.


Specialization

TGS specializes in creating spaces that serve as both professional work environments and social hubs, catering primarily to Black creatives and professionals.

Technologies Utilized

In March 2024, TGS launched a mobile app to enhance member experience, offering seamless integration across all markets.

Primary Markets

TGS targets urban centers with vibrant professional and creative communities, including Atlanta, Washington D.C., Los Angeles, and Houston.

Financials and Funding



Funding History

  • Seed Round (2019): Raised $3 million to establish the initial Atlanta location.


  • Acquisition by Greenwood (May 2022): TGS was acquired by Greenwood, a digital banking platform, in a deal aimed at bridging the racial wealth gap.


  • Reacquisition (December 2023): Co-founders Wilson and Petersen reacquired majority ownership, returning TGS to independent status.


Notable Investors

Valor Ventures participated in the seed funding round.

Utilization of Capital

Funds have been utilized for expansion into new markets, technological enhancements, and the development of new facilities, such as the upcoming Houston location and the Retreat at The Gathering Spot in Atlanta.

Pipeline Development



Upcoming Locations

  • Houston Expansion: Announced in March 2024, the Houston club is in the design phase and expected to open in spring 2025.


  • Retreat at The Gathering Spot: A new 38,000-square-foot rooftop location in Atlanta's Interlock development, featuring a rooftop pool and additional amenities, slated to open in summer 2025.


Technological Platform and Innovation



Proprietary Technologies

The TGS mobile app serves as a digital extension of its physical spaces, offering members seamless integration across all markets.

Scientific Methodologies

While TGS does not focus on scientific methodologies, it employs data-driven approaches to curate events and experiences that resonate with its membership base.

Leadership Team



Ryan Wilson

  • Position: Co-Founder & Chief Executive Officer


  • Background: Wilson co-founded TGS in 2016, leveraging his background in law and a passion for community building.


  • Contributions: Under his leadership, TGS has expanded to multiple cities and hosted thousands of events with major brands.


T’Keel “TK” Petersen

  • Position: Co-Founder, Chief Operating Officer & Chief Financial Officer


  • Background: Petersen brings expertise in finance and operations, instrumental in the strategic growth and financial management of TGS.


  • Contributions: He has played a key role in expanding TGS's footprint and enhancing member experiences.


Leadership Changes



In December 2023, Wilson and Petersen reacquired majority ownership of TGS, returning the company to independent status after a period under Greenwood's ownership.

Competitor Profile



Market Insights and Dynamics

The private membership club industry is experiencing growth, with increasing demand for spaces that offer both professional and social engagement. TGS's focus on Black professionals and creatives positions it uniquely within this market.

Competitor Analysis

  • Soho House: A global private members' club offering workspaces and social venues, primarily targeting the creative industries.


  • The Wing: A network of work and community spaces designed for women, offering similar amenities and programming.


  • WeWork: Provides coworking spaces with a focus on flexibility and community, though not exclusive to any particular demographic.


Strategic Collaborations and Partnerships



TGS has partnered with major brands such as Netflix, Google, Spotify, and Coca-Cola to host events and provide value to its members.

Operational Insights



Strategic Considerations

TGS differentiates itself through its focus on Black professionals and creatives, offering culturally resonant programming and spaces. Its expansion into cities with significant Black professional populations aligns with its mission and market strategy.
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