The Good Glamm Group Company Research Report

Company Overview

Name

The Good Glamm Group

Mission

A portfolio of market-leading DTC Beauty & Personal Care brands across makeup, skincare, mom and baby products, haircare, and intimate hygiene, committed to inclusive beauty, responsible, effective, and clean care.

Founded

The company was co-founded by Darpan Sanghvi, Priyanka Gill, and Naiyya Saggi.

Key People

Darpan Sanghvi: Group Founder and CEO

Priyanka Gill: Co-Founder and CEO of The Good Media Co.

Naiyya Saggi: Co-Founder

Sukhleen Aneja: CEO of Good Brands Co.

Sachin Bhatia: CEO of The Good Creator Co.

Headquarters

Spread across Singapore, India, Dubai, and the US. Headquartered in Mumbai, India.

Number of Employees

Over 2,000 employees.

Revenue

2023 Full Year Expected Revenue Range: $250 million to $300 million.

Recognition

Recognized among the top 10 companies in Forbes DGEMS Select 200

Featured as one of LinkedIn's Top Startups

Named India’s Most Trusted Online Beauty Store by TRA Research Brand Trust Report 2023

What the Company is Known For

The Good Glamm Group is renowned for its content-to-commerce ecosystem that leverages content creation, influencers, and a direct-to-consumer model to sell beauty and personal care products. It boasts a vast reach with 200 million users and over 1.5 million creators.

Products

Makeup & Skincare

WYN Beauty by Serena Williams: Clean, high-performing, skin-loving makeup designed for life, not just a photo finish.

MyGlamm: A wide range of makeup products including lipsticks, foundations, and more.

Manish Malhotra Collection: Show-stopping artisanal skincare and makeup products for the glamorous woman.

Kara Johar Premium Lipsticks: Premium lipsticks innovated to enhance and plump every pout.

Key Features

Clean beauty formulations

High-performance products

Designed for South Asian skin tones

Mom and Baby Care

The Moms Co.: Toxin-free, trusted mom and baby personal care products.

BabyChakra: Platform and products for pregnancy and parenting needs.

Sirona: Intimate hygiene products addressing women’s needs and ending period poverty.

Key Features

US certified organic products

Farm to face care products

Partnerships with WhatsApp and Government of India’s Startup India initiative

Haircare and Organic Personal Care

St Botanica: Haircare products using global ingredients for South Asian skin and hair care regimes.

Organic Harvest: Organic beauty & personal care brand using farm-to-face ingredients.

Digital Media and Influencer Platforms

Good Media Co.: Asia’s largest digital content company with 200 million MAUs, covering beauty, fashion, lifestyle, movies, and parenting.

Good Creator Co.: Influencer platform with over 1.5 million creators providing content creation, data analytics, events, and brand endorsements.

Recent Developments

New Products Launched

The Natural Ceramides Range by The Moms Co.: Features advanced natural and toxin-free solutions to boost skin health.

New Partnerships

Partnership with Project Naveli & Workverse: Empowering and mentoring girls from underserved communities in career-building programs.

Sirona Foundation Partnership: Campaigns like #MeriSuperWomen, #LabelPadhoMoms, and #EqualParent to support social causes and empower women.

Campaigns and Initiatives

#MeriSuperWomen Campaign: Celebrating sisterhood and women's silent support systems.

#LabelPadhoMoms by BabyChakra: Highlighting toxins in baby products.

Daughter India Campaign by Sirona: Reframing India as our daughter for better nurturing.

Impower Self Defence Course by Sirona: To empower women facing unsafe conditions.

Awards & Accolades

Vogue Beauty Awards: MyGlamm Best 3 in 1: Highlighter + Blush + Bronzer.

Cosmopolitan Beauty Awards: MyGlamm Best Foundation.

Forbes D2C Disruptor Awards.

Beauty Matter: The Good Glamm Group: Future 50.

Economic Times DigiPlus Awards 2023: Use of In-App Advertising for MyGlamm.

Exchange4Media Play Streaming Media Awards 2023: MyGlamm x Koffee With Karan.

Future Plans

Expansion into Men's Grooming: Planned joint venture with Akshay Kumar.

IPO Plans: Expected around early 2025.

Global Expansion: Launch in the Middle East and plans to enter South East Asia and the US market.

Conclusion

The Good Glamm Group has successfully established itself as a unicorn in the DTC Beauty & Personal Care industry by creating a synergistic ecosystem leveraging content, creators, and commerce. With aggressive acquisition strategies, innovative product lines, and a focus on sustainable growth, the company is on track to become a global beauty powerhouse.