Company Market Research Report: The Great Aussie Bush Camp

Company Overview

• Name: The Great Aussie Bush Camp

• Mission of the Company: To deliver the best possible outdoor recreation-based teaching and learning outcomes for their clients through programs that are fun, challenging, diverse, relevant, and memorable. The safety and well-being of clients are prioritized above all else, adhering to the highest possible standards as teaching and learning providers.

• Founded by: Mike and Mal Leyland

• Founding History: The Great Aussie Bush Camp began as a theme park and movie studio, Leyland Brothers World, opened in November 1990 by Mike and Mal Leyland near Tea Gardens, New South Wales. In January 2009, family members Sarah and Brad Love and Simone and Brad Higgins purchased the site to rejuvenate it into The Great Aussie Bush Camp.

• Key People: Sarah Love, Brad Love, Simone Higgins, Brad Higgins

• Headquarters: No specific headquarters is mentioned; however, main locations include Tea Gardens, Kincumber, and Lake Macquarie, New South Wales, Australia.

• Number of Employees: No information is available

• Revenue: No information is available

• Known For: Leading outdoor education provider in Australia, offering unique programs in authentic Australian bush environments.

Products

Campsite Locations and Programs

1. Tea Gardens Location

• Description: Situated near the coastal towns of Tea Gardens and Hawks Nest, surrounded by authentic Australian environment perfect for education and recreation.

• Key Features:

• Offers a wide range of programmed activities like team challenges, rock climbing, canoeing, archery, and more.

• Tailor-made and curriculum-centred outdoor education experiences.

• Consistent 9.5 out of 10 satisfaction rating from participants.

2. Kincumber Location

• Description: Located on 40 hectares of unspoiled bushland with broadwater frontage.

• Key Features:

• Offers traditional and unique activities such as abseiling, a giant swing accommodating up to 3 persons, and more.

• Suitable for both primary and secondary schools with cross-curriculum programs.

3. Lake Macquarie Location

• Description: Situated in a stunning natural environment at the WEC – Yarabah conference centre, providing ample outdoor space.

• Key Features:

• Implements engaging high ropes courses and a variety of challenges.

• Offers serene and collective outdoor education experiences.

Recent Developments

• New Products Launched: No information is available regarding new products.

• New Features Added to Existing Products: Introduction of new activities such as the 'power fan' and expansion of high ropes courses at different locations to provide age-appropriate challenges.

• New Partnerships: No information is available regarding new partnerships.

Unique Selling Propositions

• Authentic Australian Bush Experience: The camp offers an authentic outdoor environment that enhances learning experiences.

• Diverse Program Offerings: The widest range of onsite and offsite activities of any outdoor education centre in Australia.

• Family-Owned Business: Operated with a focus on a family-friendly atmosphere.

• Highly Rated Experiences: Consistently achieving a 9.5/10 customer satisfaction rating.

• Safety and Quality Assurance: Committed to being an allergy-aware and child-safe organization with robust guidance and support from trained instructors.

Conclusion

The Great Aussie Bush Camp empowers students through unique outdoor learning experiences in an authentic Australian setting. With three prime locations in Tea Gardens, Kincumber, and Lake Macquarie, the camp delivers various tailored programs that enhance curriculum learning and provide unforgettable educational experiences.