The Greenery, Inc. is a full-service commercial landscaping company headquartered in Hilton Head Island, South Carolina. Established in 1973 by Ruthie and Berry Edwards, the company has grown from a small nursery with six employees into a leading landscape provider in the southeastern United States. The Greenery is 100% employee-owned, fostering a culture of ownership and dedication among its staff. The company's mission is to enhance people's lives through beautiful landscaping, offering comprehensive services including landscape installation, maintenance, irrigation, hardscapes, and more.
Key Strategic Focus
The Greenery specializes in comprehensive landscape construction and maintenance programs tailored for commercial clients. Their portfolio includes services for exclusive resorts, gated communities, HOAs, POAs, hotels, multi-family communities, municipalities, and hospitals. The company emphasizes attention to detail, complex construction, and full-service maintenance, aiming to be the best landscape company in the markets they serve.
Financials and Funding
As a 100% employee-owned company since 2003, The Greenery operates under an Employee Stock Ownership Plan (ESOP). This structure allows employees to earn ownership in the company, aligning their interests with the company's success. The ESOP has contributed to significant growth, with the company expanding from approximately 200 employees to over 800.
Pipeline Development
The Greenery has been actively expanding its operations. In 2022, the company announced growth plans for the Greater Charleston market, including innovative advances to landscape operations and services, an experienced executive leadership team, and a new branch office in North Charleston. Additionally, The Greenery acquired Rivertop Contracting’s South Carolina Division, headquartered in Greenville, to provide clients in upstate South Carolina with comprehensive commercial landscape services.
Technological Platform and Innovation
The Greenery integrates advanced technologies to enhance operational efficiency and service quality. The company utilizes tools such as Google Analytics, Cloudflare, and Google Tag Manager to optimize its digital presence and internal processes.
Leadership Team
- Lee Edwards, CEO: Son of founders Ruthie and Berry Edwards, Lee has been with The Greenery since his youth, providing leadership and vision for the company's growth.
- Ben Campsey, CFO: Oversees the company's financial operations, contributing to its strategic growth and stability.
- Bill Davoli, COO: Manages daily operations, ensuring the company's services meet high standards of quality and efficiency.
- Janet Davoli, CTO: Leads the company's technological initiatives, driving innovation and digital transformation.
Leadership Changes
In 2019, The Greenery appointed Janet Davoli as Chief Technology Officer, signaling a strategic focus on technological advancement.
Competitor Profile
Market Insights and Dynamics
The commercial landscaping industry in the southeastern United States is competitive, with numerous firms offering a range of services. The market has seen steady growth, driven by increasing demand for professional landscape services in commercial and residential sectors.
Competitor Analysis
Key competitors include national and regional landscaping firms offering similar services. These companies focus on landscape installation, maintenance, and related services, competing on factors such as service quality, pricing, and customer relationships.
Strategic Collaborations and Partnerships
The Greenery's acquisition of Rivertop Contracting’s South Carolina Division exemplifies its strategy of growth through partnerships and acquisitions, enhancing its service offerings and market reach.
Operational Insights
The Greenery's employee-owned structure fosters a culture of accountability and dedication, distinguishing it from competitors. This model contributes to high-quality service delivery and customer satisfaction.
Strategic Opportunities and Future Directions
The Greenery aims to continue its expansion in the southeastern United States, leveraging its employee-owned model and commitment to quality. The company plans to explore new markets and service offerings, maintaining its focus on enhancing lives through beautiful landscaping.
Contact Information
- Website: thegreeneryinc.com
- Social Media:
- Facebook: The Greenery Inc
- Instagram: thegreeneryinc
- LinkedIn: The Greenery Inc
The Greenery's commitment to quality, innovation, and employee ownership positions it as a leader in the commercial landscaping industry.
