Company Research Report: The Hallway

Company Overview

• Name: The Hallway

• Mission: The Hallway's mission is to create and grow brands that make a positive impact on the world through ferociously driven, relentlessly creative, and socially conscious methodologies.

• Founded: Established in 2007.

• Founders: No information is available.

• Key People: Simon Lee, Chief Creative Officer and joint owner.

• Headquarters: Sydney and Melbourne, Australia.

• Number of Employees: No information is available.

• Revenue: No information is available.

• Known For: The Hallway is renowned for its ability to blend tradition with innovation, crafting compelling narratives that leave lasting impressions and inspire actions.

Products and Services

• Branding & Design

• Brand Strategy: Formulating strategic approaches to brand development.

• Brand Identity & Naming: Crafting unique brand identities and names.

• Brand Experience Design: Designing holistic brand experiences.

• Design Language Systems: Creating consistent design frameworks.

• Advertising

• Social & Content Production: Creating content across social platforms.

• Communications Strategy: Developing communication strategies.

• Channel Strategy: Planning and optimizing channels for brand message delivery.

• Media Planning & Buying: Strategically planning and purchasing media placements.

• Data & Personalisation

• Customer Segmentation & Insight: Analyzing customer data to inform marketing strategies.

• Performance Marketing: Driving results-oriented marketing efforts.

• CRM and Martech: Utilizing customer relationship management and marketing technologies.

• Optimisation Frameworks: Implementing frameworks for marketing performance optimization.

Recent Developments

• Innovative Campaigns:

• Cardboard Cake Campaign: Recognized at the Cannes Lions with a Bronze Lion in Design, this campaign aimed to change perceptions of gluten-free food, highlighting craft in partnership with The Wholegreen Bakery and Coeliac Australia.

• Boody Campaign: Gained significant recognition for its insights into body impressions among Australian women, lauded for its bravery and effectiveness in communication.

• Awards & Recognitions:

• UnLtd Good Company of the Year Award: Earned for the Boys Do Cry initiative, which referred 37,000 men to Beyond Blue for support.

• Cannes Lions Shortlist and Mumbrella Awards Finalist: Garnered for various categories highlighting creativity and innovation in the advertising space.

• Notable Initiatives:

• Boys Do Cry Campaign: A significant mental health campaign reaching over 140 million views and significantly impacting intentions to seek help through collaboration with Gotcha4Life, UnLtd, and other partners.

• Voice Referendum Campaign: Launched a film "Don't Listen to the Galahs," advocating for respectful discussion around the Indigenous Voice to Parliament referendum, aiming to calm partisan vitriol.

Contact Information

• Sydney Office: Contact via +61 2 9310 3400

• Melbourne Office: Contact via +61 3 9970 0400

Concluding Information

• Social Media Presence: Active on platforms such as Instagram and LinkedIn.

• Website & Further Contact: For more exploration and insights, reaching out through their official website is encouraged.