Company Research Report: The Hotels Network
Company Overview
- Name: The Hotels Network (THN)
- Mission of the Company: To grow direct bookings by bridging the gap between large online players and hotels through personalized booking experiences. They aim to improve the booking experience and strengthen the relationship between hotel brands and their guests.
- Founded: The founding year is not specified.
- Founder: Juanjo Rodriguez
- Key People in the Company: No specific key people beyond the founder are mentioned.
- Headquarters:
- Barcelona: Muntaner 262, 3º, 08021 Barcelona, Spain
- Other Locations: Ciudad de México, Singapore, Miami
- Number of Employees: The specific number of employees is not mentioned.
- Revenue: No revenue information is available.
- What the Company is Known For: THN is known for its direct booking solutions and a global network serving over 19,000 hotels. The company specializes in harnessing machine learning to enhance the direct booking channel capabilities of hotels.
Products
THN provides a suite of products designed to enhance direct channel growth for hotels:
BenchDirect™
- Description: A benchmarking tool for direct booking channels.
- Key Features:
- Multiple dynamic competitive sets
- Real-time interactive analytics
- Direct Booking Index™ (DBI)
Conversion & Personalization
- Description: Tools to personalize the website experience to encourage direct bookings.
- Key Features:
- Price Comparison
- Behavioral Targeting
- A/B Testing
Predictive Personalization
- Description: The world's first predictive algorithm for hotels.
- Key Features:
- Hospitality-specific Algorithms
- Intent-based Targeting
- Automated Campaigns
SafeDirect
- Description: Boosts direct revenue by offering travel assistance insurance.
- Key Features:
- All-in-one solution
- Multi-language assistance
- Fully managed by THN
KITT
- Description: An AI voice guest service agent for hotels.
- Key Features:
- Multilingual Support 24/7
- Seamless Integration
- Human-like Conversations
Loyalty Lite
- Description: A lightweight approach to guest loyalty with personalized booking experiences.
- Key Features:
- Exclusive member benefits
- Personalized content and offers
Demand
- Description: Digital marketing strategies to drive qualified traffic and boost conversions.
- Key Features:
- Metasearch and SEM management
- Predictive audiences using AI
- Fully managed retargeting
Business Intelligence
- Description: Analyzes and optimizes every change impacting the booking process.
- Key Features:
- Real-time price and demand analytics
- Campaign performance tracking
- Benchmarking capabilities
Recent Developments
- Awards and Recognition: The Hotels Network was named the Best Direct Booking Tool in the 2023 and 2024 HotelTechAwards.
- Partnerships: Collaborations with Cloudbeds to enhance direct channel bookings; partnering with over 20,000 hotels globally.
- Product Launches: Recent launch of Loyalty Lite, a tool for seamless guest logins and personalized booking experiences.
- Technological Advancements: The Hotels Network achieved SOC 2 compliance, asserting its commitment to data security and trust.
- Company Growth: The expansion of global operations with offices in multiple cities.
No further specific details on new product features or partnerships beyond those mentioned above are available.
Note: No explicit information regarding the number of employees, company revenue, or founding year was found in the data provided.
