Overview
The Hundreds is an established community-driven streetwear brand and media platform, known for prioritizing "People Over Product". Founded in 2003 by Bobby Kim (Bobby Hundreds) and Ben Shenassafar (Ben Hundreds), the brand captures the spirit of 90s workwear and Californian subculture through its diverse apparel line. The company's distinctive approach merges classic streetwear design with a narrative focus that honors global street culture.
Company Insights
The Hundreds has carved a niche in the streetwear fashion industry through high-profile collaborative projects with brands like adidas, Disney, NBA, Batman, Garfield, and Jackson Pollock. These partnerships enhance their market standing, tapping into a vital aspect of the industry where alliances strengthen cultural resonance and brand visibility.
Headquarters
- Location: Los Angeles, United States
Workforce
- Estimated Employees: Between 51-200
Leadership
The leadership team at The Hundreds, spearheaded by key figures such as:
- Benjamin Noori Shenassafar: Chief Executive Officer
- Bobby Kim (Bobby Hundreds): Co-Founder & Chief Creative Officer
- Dan Kaine: Position unspecified
The leadership is committed to sustaining the brand’s narrative-driven and community-focused ethos. Their strategic oversight ensures the brand remains at the forefront of both business operations and cultural initiatives.
Market Presence
The Hundreds distinguishes itself in the Apparel & Fashion, Community & Lifestyle spheres. Globally recognized for integrating urban aesthetics with pop culture, their flagship store is strategically located in Los Angeles’ Fairfax District. Online, they boast a strong presence on platforms like Instagram, with over 603,816 followers, further broadening their reach and engagement.
Retail and E-Commerce
The Hundreds' e-commerce platform presents a broad selection of streetwear, including T-shirts, sweatshirts, and accessories. Key customer incentives include free shipping on U.S. orders over $120 and a typical 10-day return policy, enhancing the buying experience. Additionally, orders over $399.61 benefit from complimentary 6-7 day delivery, promoting accessibility and customer satisfaction.
Strategic Insights
Central to The Hundreds' strategy is its extensive collaborative efforts, enriching its brand narrative and fostering cultural connections. These partnerships, coupled with community-focused projects, underscore the brand's dedication to maintaining relevance in a fiercely competitive market. Their well-executed digital engagement and strategic store locations further solidify their status as a leader in the streetwear sector.
Utilizing their storytelling strength and collaborative ventures, The Hundreds continues to nurture a loyal customer base. Their blending of media and retail strengthens their brand appeal, capturing a wide audience while maintaining flexibility to adapt to shifting market trends. Future engagements will benefit from understanding the brand's rich history and leveraging its cultural ties through such collaborations.
Competitor Profiling
Overview
The Hundreds competes robustly in the streetwear industry, primarily against brands such as Neff, Dakine, Inc., and RVCA. The company commands a reported annual revenue of $15.4M with a workforce of 75 employees.
Key Competitors
Neff
Neff distinguishes itself through a broad product range that includes varsity jackets, chenille patches, and school awards. Operating for over 60 years, Neff has established ties with more than 15,000 schools across America, focusing on high-quality offerings that serve its niche market well.
Dakine, Inc.
Dakine offers an expansive array of products geared toward outdoor sports and lifestyle, including clothing and gear for surfing, snowboarding, and biking. Founded in 1979 and headquartered in Hood River, Oregon, Dakine's stronghold in sports equipment and apparel allows it to cater to a diverse consumer base involved in various outdoor pursuits.
RVCA
Founded in 1999 and owned by Authentic Brands Group, RVCA is renowned for crossing traditional sportswear boundaries with its design-centric lifestyle brand. The brand is deeply embedded in the skate, surf, and Brazilian jiu-jitsu communities, leveraging initiatives like the Artist Network Program to enhance its unique market position.
Additional Competitors
Karmaloop, a formidable streetwear e-commerce player, maintains strong online traction with reported revenues of $130 million, despite past financial hurdles. Stussy, established in the early 1980s, continues to leverage its surfwear origins to stay relevant in global markets, bolstered by its collaborative ventures with assorted cultural entities.
Market Positioning
The Hundreds excels by targeting youth culture and digital-savvy consumers with innovative streetwear. Their significant cultural footprint enables effective engagement with their primary audience, bolstering their presence within the dynamic streetwear sector. In contrast with its competitors, The Hundreds' focus on cultural relevance and trend-responsive product expansion underscores its strategic market approach.
