The Idaho 97 Project: Company Profile

Background

The Idaho 97 Project is a grassroots organization established in 2021 by Boise residents Nathanial Hoffman and Emily Walton. The initiative was a direct response to aggressive protests outside the Central District Health offices during deliberations on COVID-19 mitigation strategies. The organization's name symbolizes the belief that the majority of Idahoans oppose extremist political views.

The Idaho 97 Project's mission is to counteract political extremism and promote fact-based action and media messaging. The organization emphasizes core values of courage, safety, and voice, aiming to provide a platform for Idahoans to engage in constructive political discourse.

Key Strategic Focus

The Idaho 97 Project focuses on opposing political extremism within Idaho by engaging citizens through education, advocacy, and media outreach. The organization utilizes digital platforms to disseminate information and mobilize support, targeting a broad demographic across the state. By fostering community engagement and promoting fact-based discussions, the Idaho 97 Project aims to influence public opinion and policy decisions.

Financials and Funding

The Idaho 97 Project operates primarily on grassroots funding, relying on donations from individual supporters. This funding model ensures flexibility and responsiveness to the organization's needs. The organization is actively seeking larger funding sources by engaging civic and business leaders to expand its financial base.

Leadership Team

Mike Satz serves as the founding executive director of the Idaho 97 Project. An attorney and former executive officer and associate vice president for the University of Idaho in southwest Idaho, Satz brings a wealth of experience in organizational leadership and advocacy. Under his guidance, the Idaho 97 Project has established itself as a significant voice against political extremism in Idaho.

Competitor Profile

Market Insights and Dynamics

Idaho's political landscape has seen a rise in extremist activities, prompting the formation of various organizations aimed at promoting moderate and fact-based political discourse. The Idaho 97 Project operates within this environment, seeking to engage the majority of Idahoans who oppose extremist views.

Competitor Analysis

Several organizations in Idaho share similar objectives:

Snake River Alliance (SRA): Established in 1979, SRA focuses on nuclear and clean energy issues in Idaho. The organization employs advocacy, collaboration, grassroots organizing, and education to raise awareness about nuclear waste and promote sustainable alternatives.

Idaho Conservation League (ICL): ICL is dedicated to protecting Idaho's environment through advocacy and public engagement. The organization addresses various issues, including renewable energy and conservation efforts.

Conservation Voters for Idaho (CVI): CVI focuses on political activism related to environmental conservation, aiming to elect pro-conservation candidates and hold elected officials accountable.

While these organizations share a commitment to advocacy and public engagement, the Idaho 97 Project distinguishes itself by specifically targeting political extremism and promoting fact-based political discourse.

Strategic Collaborations and Partnerships

The Idaho 97 Project collaborates with various civic and business leaders to strengthen its advocacy efforts and expand its reach. By engaging with a diverse range of stakeholders, the organization aims to build a broad coalition against political extremism in Idaho.

Operational Insights

In a political environment marked by increasing extremism, the Idaho 97 Project's focus on fact-based action and media messaging positions it as a credible and influential voice. The organization's grassroots funding model and emphasis on community engagement provide a solid foundation for its advocacy efforts.

Strategic Opportunities and Future Directions

Looking ahead, the Idaho 97 Project plans to expand its funding base by engaging larger donors and securing grants. The organization also aims to increase its presence across Idaho through virtual meetings and community events, fostering a more inclusive and informed political discourse.