The Inform Team: Company Profile

Background

Overview

The Inform Team is a UK-based technology change management consultancy specializing in facilitating digital transformation for organizations. Founded in 2013 by Emma Henry and Samantha Kinstrey, the company focuses on integrating new technologies and fostering a people-centric approach to change management. With a team of over 90 experts, The Inform Team operates as a remote-first organization, serving clients across the UK and internationally.

Mission and Vision

The Inform Team's mission is to drive change, empower people, and unlock value by making digital transformation personal. Their vision is to help organizations master their technology by inspiring and empowering teams to embrace digital tools, resulting in greater efficiencies and improved performance.

Primary Area of Focus

The company specializes in technology adoption, change management, training, communications, and creative design. They assist organizations in adopting new tools and ways of working, ensuring that digital transformation delivers real benefits by enhancing productivity and collaboration.

Industry Significance

Operating within the IT services and consulting industry, The Inform Team plays a crucial role in guiding organizations through the complexities of digital transformation. Their expertise in change management and technology adoption is vital for businesses seeking to remain competitive in an increasingly digital landscape.

Key Strategic Focus

Core Objectives

The Inform Team aims to:

Facilitate seamless integration of new technologies within organizations.

Empower teams to embrace digital tools effectively.

Enhance organizational efficiency and performance through tailored change management strategies.

Specific Areas of Specialization

The company focuses on:

AI Adoption: Integrating artificial intelligence strategically to equip teams with the confidence and skills to embrace it effectively.

Microsoft 365 Adoption: Providing tailored training and change management to empower teams to work smarter and achieve more.

Change and Behaviors: Shaping strategies that shift mindsets, build resilience, and embed transformation that sticks.

Communications and Engagement: Crafting strategies that engage, inspire action, and bring organizational vision to life.

Learning and Adoption: Empowering teams with the knowledge and confidence to embrace new ways of working through bespoke learning solutions.

Pharma Change Adoption: Assisting pharmaceutical and life sciences organizations in adopting systems like Veeva Vault with confidence, ensuring compliance, and making change stick in regulated environments.

Key Technologies Utilized

The Inform Team leverages a range of technologies to support their services, including:

Microsoft 365 Suite: Utilized for collaboration, communication, and productivity enhancements.

Artificial Intelligence Tools: Employed to integrate AI capabilities into organizational processes.

Change Management Frameworks: Applied to guide organizations through the change process effectively.

Primary Markets Targeted

The Inform Team serves a diverse clientele, including:

Public Sector Organizations: Such as local authorities and arms-length bodies.

Private Sector Companies: Including FTSE 100 companies in sectors like financial services, insurance, energy, technology, and education.

Financials and Funding

Funding History

Specific details regarding The Inform Team's funding history, total funds raised, and notable investors are not publicly disclosed. As a privately held company, such information is typically confidential.

Utilization of Capital

While detailed utilization plans are not publicly available, it is common for companies in this sector to allocate capital towards:

Expanding service offerings.

Enhancing technological infrastructure.

Investing in talent acquisition and development.

Pipeline Development

Key Pipeline Candidates

The Inform Team's pipeline includes:

Digital Transformation Projects: Ongoing and upcoming initiatives to assist organizations in adopting new technologies and ways of working.

Training Programs: Development of bespoke learning solutions to empower teams with the knowledge and confidence to embrace new ways of working.

Change Management Strategies: Crafting and implementing strategies that shift mindsets, build resilience, and embed transformation within organizations.

Stages of Development

The company is involved in various stages of project development, including:

Consultation and Assessment: Understanding client needs and assessing digital maturity.

Strategy Design: Developing tailored change management and adoption strategies.

Implementation: Executing training programs, communication strategies, and change initiatives.

Evaluation and Support: Monitoring progress and providing ongoing support to ensure successful adoption.

Target Conditions

The Inform Team focuses on:

Digital Transformation: Assisting organizations in navigating and implementing digital changes.

Technology Adoption: Ensuring effective integration of new tools and systems.

Behavioral Change: Shifting organizational mindsets to embrace new ways of working.

Anticipated Milestones

While specific timelines are not publicly disclosed, typical milestones include:

Program Launches: Initiating new training programs and change management strategies.

Client Successes: Achieving measurable improvements in client organizations post-implementation.

Technological Platform and Innovation

Proprietary Technologies

The Inform Team utilizes proprietary frameworks and methodologies tailored to their clients' needs, though specific details are not publicly disclosed.

Significant Scientific Methods

The company employs:

Change Management Frameworks: To guide organizations through the change process effectively.

Learning and Development Models: To design and implement effective training programs.

AI-Driven Capabilities

The Inform Team integrates AI tools to enhance their services, particularly in the areas of:

AI Adoption: Helping organizations integrate AI strategically.

Data Analysis: Utilizing AI to analyze organizational data for informed decision-making.

Leadership Team

Key Executives

Emma Henry: Co-founder and Director.

Samantha Kinstrey: Co-founder and Director.

Professional Backgrounds

Both Emma Henry and Samantha Kinstrey have extensive experience in change management, technology adoption, and organizational development. Their combined expertise has been instrumental in establishing The Inform Team as a leader in digital transformation consultancy.

Key Contributions

Under their leadership, The Inform Team has:

Assisted numerous organizations in successfully adopting new technologies.

Developed tailored training and change management strategies.

Built a diverse team of experts committed to delivering people-first solutions.

Competitor Profile

Market Insights and Dynamics

The digital transformation consultancy market is experiencing significant growth, driven by organizations' need to adapt to rapidly changing technologies. Companies like The Inform Team are well-positioned to capitalize on this trend by offering specialized services that address both technological and human aspects of change.

Competitor Analysis

Key competitors in this space include:

ManageEngine: Offers a comprehensive suite of IT management tools.

SysAid: Provides IT service management solutions.

Internetvista Monitoring: Specializes in network monitoring services.

These companies operate in overlapping areas but may differ in their specific service offerings and target markets.

Strategic Collaborations and Partnerships

The Inform Team collaborates with various organizations to enhance their service offerings, including:

Microsoft: As a Microsoft Copilot Jumpstart Ready Tier Partner, they offer funded workshops and accelerators for organizations with 500+ Microsoft 365 licenses.