Company Market Research Report: The IPG
Company Overview
Name
The IPG
Mission of the Company
The mission of The IPG is to champion independent businesses, providing them with resources, marketing support, and purchasing power to enable them to compete with larger national enterprises.
Founded
- Year: 2013
- Founders: No information is available.
Key People in the Company
No information is available.
Headquarters
The company's current head office is located in Littlehampton, West Sussex.
Number of Employees
No information is available.
Revenue
No information is available.
What the Company is Known For
The IPG is recognized as a buying and marketing group for independent plumbing, heating, and bathroom businesses. They are known for supporting local independent businesses and providing them with access to major brands at competitive prices through their extensive network nationwide.
Products
Product Offerings
The IPG works alongside industry-leading manufacturers and suppliers to offer a wide range of products in plumbing, heating, and bathroom supplies. However, specific product details and key features are not detailed here.
High-Level Description of Products
No detailed product descriptions are available.
Key Features of Each Product
No detailed product features are available.
Recent Developments
Recent Developments in the Company
- The logo began to appear on member stores in August 2019, marking the reveal of the group's dual-branded stores.
- In 2020, the pandemic challenged operations, but The IPG's strong network provided support to members and suppliers, leading to the launch of their first e-commerce website.
New Products Launched
No information is available on new product launches.
New Features Added to Existing Products
No information is available on new features for existing products.
New Partnerships
- Charity partnership with Missing People #FindEveryChild was unveiled, which also led to significant fundraising efforts.
Additional Information
Why Shop with The IPG?
- Competitive Prices and Brands: The IPG offers major brands at competitive prices through a network of over 200 member locations.
- Experienced Staff: IPG member stores have experienced teams with unparalleled knowledge in plumbing, heating, and bathroom supplies.
- Local Support with a Broad Reach: The IPG's network champions independent businesses, allowing local access to global brands.
- Focus on Customer Needs: The IPG encourages its member stores to provide honest advice tailored to customer needs, rather than pushing products.
Recognition and Endorsements
- Mark Millar was introduced as The IPG's brand ambassador, embodying the company's spirit of supporting sole traders and independent businesses.
Miscellaneous
- The IPG's charity partnership raised over £33,000 for the charity Missing People by Easter 2022.
- They released a new and improved website as a resource for customers, featuring competitive pricing and locally available brands.
This market research report is based on the best available data regarding The IPG as of the included materials. If further detailed information is required, additional resources or direct company contact may be necessary.
