Company Research Report: The IRONMAN Group

Company Overview

• Name: The IRONMAN Group

• Mission: No information is available

• Founded: The first IRONMAN event took place on February 18, 1978.

• Founders: Judy and John Collins

• Key People:

• Scott DeRue, Chief Executive Officer

• Yanni Andreopoulos, Executive Vice President of Global Partnerships

• Keats McGonigal, Managing Director of North America

• Michelle Pepper, Managing Director of Oceania

• Headquarters: No information is available

• Number of Employees: No information is available

• Revenue: No information is available

• Notable For: The IRONMAN Group is known for operating a global portfolio of endurance events, including the IRONMAN Triathlon Series, IRONMAN 70.3 Triathlon Series, and various other multisport and running events.

Products

Triathlon Series

• IRONMAN Triathlon Series

• Description: The premier full-distance triathlon series.

• Key Features: Over 150 qualifying races culminating in the IRONMAN World Championship.

• IRONMAN 70.3 Triathlon Series

• Description: The world's premier half-distance triathlon series.

• Key Features: Series of events leading to the IRONMAN 70.3 World Championship.

Running Series

• Rock ‘n’ Roll Running Series

• Description: The world's largest running series.

• Key Features: Over 30 destination events annually, combining running with a festival-like atmosphere.

Virtual Cycling Platform

• FulGaz

• Description: Virtual cycling platform offering realistic indoor cycling experiences.

• Key Features: 1,500+ routes in 4K video, aimed at preparing athletes for real-world events.

Youth and Community Events

• IRONKIDS

• Description: Events for youth participants to foster self-esteem through achievement.

• Key Features: Over 80 events worldwide with 60,000+ participants since inception.

Other Notable Events

• UTMB® World Series

• Description: Premium trail-running events.

• Key Features: Global series culminating in the UTMB® World Series Finals in Mont-Blanc, France.

• Epic Series

• Description: Mountain bike stage races.

• Key Features: Series of prestigious races with ultimate challenges like the Absa Cape Epic.

• Absa Cape Epic®

• Description: A renowned mountain bike stage race in South Africa.

• Key Features: Offers 700km of trails and 15,000 meters of climbing.

Recent Developments

• New Partnerships:

• Partnered with Zoot Sports as the Official Cycling and Triathlon Apparel Partner.

• Extended official Hydration Partnership with Precision Fuel & Hydration.

• New Products:

• Launched a new Docuseries: AN IRON WILL, showcasing athletes preparing for the IRONMAN World Championship.

• New Host Venues:

• Announced new host cities for future events, including San Andrés, Colombia, and Jönköping, Sweden.

• Added new venues to the IRONMAN 70.3 circuit, including Rockford, Illinois, and Aracaju, Brazil.

• Key Personnel Changes:

• Yanni Andreopoulos appointed Executive Vice President of Global Partnerships.

• Keats McGonigal and Michelle Pepper promoted to Managing Directors in North America and Oceania, respectively.

• Technological Advancements:

• Launched IRONMAN Pro Series on FulGaz for virtual training.

• Partnered with DAZN for a global broadcast partnership to increase visibility.

Additional Information

• History: Originated from a single event conceived by Judy and John Collins, the IRONMAN event is now a global phenomenon.

• Significant Impact Moments: Since 1980, IRONMAN has gained recognition through media exposure and inspirational stories, such as the famous crawl finish by Julie Moss.

• Engagement with Community and Diversity: Recognition of Physically Challenged Athletes in the competition since 1997 and continued commitment to diversity and inclusion within the sporting community.