Market Research Report on The Lab Insight and Strategy Pty Ltd
Company Overview
Name
The Lab Insight and Strategy Pty Ltd
Mission
The Lab combines the powerful forces of human understanding—culture, behavior, and technology—to enable brands to navigate rapidly changing societal dynamics and stay ahead of change.
Founded
2006 by Neale and Paul.
Key People
- No specific key people mentioned other than founders.
Headquarters
- Melbourne: ‘Arthouse’ 5 Stewart St, Richmond 3121
- Sydney: 2/91 Reservoir St, Surry Hills 2010
- Brisbane: Level 7, 25 King Street, Bowen Hills 4006
Number of Employees
No information is available
Revenue
No information is available
What is the Company Known For
The Lab is known for its deep cultural insights, behavioral science approach, and utilization of disruptive technology to provide unique and actionable market research insights.
Products
The Australia Project
- Description: Perennial proprietary study of life in Australia, examining attitudes, beliefs, values, and motivations.
- Key Features: Provides understanding of cultural dynamics and shaping factors in Australia.
Lab AI
- Description: A platform where machine learning, cultural insight, and human empathy collide.
- Key Features:
- LabDecoder: Deconstructs the meaning or finds a new perspective on a topic.
- LabScape: Always-on monitoring of cultural landscapes.
- LabFutures: Predictive platform for future topic growth.
- LabAudiences: Identifies sub-cultures and tribes based on behaviors and passions.
- LabCollider: Combines multiple sources of digital and real-world data for a holistic perspective.
Other Tools and Services
- Brand & Communications
- Innovation & NPD
- Experience & Journey
- Audience Discovery
- Cultural Intelligence
- Behavioural Science
Recent Developments
Recent Developments
- B Corp Certification (2023): The Lab became a certified B Corp, meeting high standards of social and environmental performance, transparency, and accountability.
New Products Launched
No specific new product launches mentioned.
New Features Added to Existing Products
No information available on new features added to existing products.
New Partnerships
No specific new partnerships mentioned, but several client collaborations across various sectors were highlighted:
- Sydney Opera House: Innovation on summer program.
- Telstra: Future of mobile network design.
- TEQ: Positioning Queensland post-COVID.
- Beyond Blue: Audience segmentation and brand strategy development.
- Ripcurl: Repositioning for women’s beach apparel.
- Google: Exploring new dimensions in home loans.
- RACQ: Understanding future needs of Australians.
- UNIQLO: Attitudinal segmentation in fashion.
- Toyota: Future planning for rugged 4WD.
- Sydney Central: Urban placemaking reimagining.
Disclaimer: This report is based solely on the data provided and aims to adhere strictly to the available information. No additional commentary outside the provided data.
