The Latino Coalition (TLC) Market Research Report

Background

Overview

The Latino Coalition (TLC) is a leading advocacy and membership organization dedicated to supporting U.S. Hispanic businesses. Established in 1995 by a group of Hispanic business owners, TLC operates as a pro-free-market, bipartisan national association. Its mission is to ensure that every Hispanic American aspiring to start and grow a business has the opportunity and the right economic environment to do so.

Mission and Vision

Mission: To empower Hispanic American entrepreneurs by advocating for policies that foster economic growth and providing resources that enhance business development.

Vision: To create a thriving Hispanic business community that contributes significantly to the U.S. economy and reflects the diverse entrepreneurial spirit of Hispanic Americans.

Primary Area of Focus

TLC focuses on advocating for policies that promote economic growth, providing resources for business development, and fostering partnerships that enhance the success of Hispanic-owned businesses across the United States.

Industry Significance

As the largest national Hispanic business association, TLC plays a crucial role in representing the interests of Hispanic entrepreneurs, influencing policy decisions, and facilitating access to resources that drive business success within the community.

Key Strategic Focus

Core Objectives

Policy Advocacy: Engage in legislative initiatives and endorse policies beneficial to the nearly 60 million Hispanics in the U.S.

Resource Provision: Offer tools and resources to improve the success rates of Hispanic entrepreneurs.

Community Engagement: Foster partnerships and initiatives that promote job creation and economic growth within Hispanic communities.

Specific Areas of Specialization

Economic Development: Focus on initiatives that stimulate economic growth and job creation within Hispanic communities.

Policy Research: Analyze the impact of federal, state, and local legislation on the Latino community to inform advocacy efforts.

Business Support: Provide networking opportunities, educational programs, and resources tailored to the needs of Hispanic business owners.

Key Technologies Utilized

TLC leverages digital platforms for advocacy campaigns, utilizes data analytics for policy research, and employs communication technologies to engage with members and stakeholders effectively.

Primary Markets or Conditions Targeted

TLC primarily targets Hispanic entrepreneurs and business owners across the United States, focusing on creating favorable economic conditions and policies that support business growth and sustainability.

Financials and Funding

Funding History

As a 501(c)(6) non-profit organization, TLC's funding primarily comes from membership dues, corporate partnerships, and donations. Specific financial details, including total funds raised and recent funding rounds, are not publicly disclosed.

Notable Investors

TLC collaborates with various corporate partners and sponsors to support its initiatives. Notable partners have included Comcast, T-Mobile, Google, and R.J. Reynolds, among others.

Intended Utilization of Capital

The capital raised is utilized to fund advocacy campaigns, educational programs, networking events, and research initiatives aimed at supporting Hispanic business owners and promoting economic growth within the community.

Pipeline Development

As a non-profit advocacy organization, TLC does not have a product pipeline in the traditional sense. Instead, it focuses on developing and implementing programs and initiatives that address the needs of Hispanic entrepreneurs, such as:

Public Policy Roundtables: Facilitating discussions between business leaders and policymakers to influence favorable legislation.

Advocacy Campaigns: Engaging in campaigns that support policies beneficial to the Hispanic business community.

Educational Workshops: Providing training and resources to enhance business skills and knowledge among Hispanic entrepreneurs.

Technological Platform and Innovation

Proprietary Technologies

TLC utilizes proprietary digital platforms to manage membership engagement, coordinate events, and disseminate information. These platforms are designed to facilitate communication and resource sharing among members and partners.

Significant Scientific Methods

TLC employs data analytics and research methodologies to assess the impact of policies on the Hispanic community, guiding its advocacy efforts. Additionally, it utilizes digital communication strategies to engage with a broad audience effectively.

Leadership Team

Key Executive Profiles

Carlos F. Orta – President & CEO

Carlos Orta brings extensive experience from leadership roles at Fortune 500 companies, including Anheuser-Busch, Carnival Corporation, Ford Motor Company, Tyson Foods, and Waste Management. He served as President & CEO of the Hispanic Association on Corporate Responsibility (HACR) from 2006 to 2014, where he significantly increased revenues and expanded corporate memberships.

Michael Fernandez – Board Chair

Michael Fernandez is the Vice President of Marketing & People at V-Me Media, Inc. He was elected as TLC's Board Chair in January 2025, bringing leadership experience to the organization.

CiCi Rojas – Vice Chair

CiCi Rojas is the CEO of Tico Productions and has been actively involved with TLC, serving as Vice Chair and contributing to various initiatives.

Jeanette Prenger – Immediate Past Chair

Jeanette Prenger is the CEO of ECCO Select and served as TLC's Board Chair from 2020 until December 2024, overseeing significant organizational developments.

Leadership Changes

Carlos F. Orta's Appointment as President & CEO

In August 2024, Carlos F. Orta was appointed as TLC's new President & CEO, succeeding the previous leadership and bringing a wealth of experience to the role.

Competitor Profile

Market Insights and Dynamics

The market for Hispanic business advocacy is characterized by a growing number of organizations dedicated to supporting Latino entrepreneurs. These organizations focus on policy advocacy, resource provision, and community engagement to foster economic growth within the Hispanic community.

Competitor Analysis

UnidosUS

Formerly known as the National Council of La Raza, UnidosUS is the largest national Latino civil rights and advocacy organization in the United States. It conducts applied research, policy analysis, and advocacy in areas such as civil rights, education, health, and workforce development.

Latino Coalition for a Healthy California (LCHC)

LCHC is a statewide policy advocacy organization focused on advancing health equity for California’s Latine community. It engages in legislative and administrative advocacy, community engagement, and policy development to address health disparities.

Latino Policy Coalition

A national non-partisan non-profit consortium of leading Latino research organizations and scholars, the Latino Policy Coalition analyzes policy issues affecting the Latino community through nationwide public opinion surveys.

Strategic Collaborations and Partnerships

TLC has established strategic alliances with various advocacy and membership groups, providing members with access to information, services, and additional leverage in advocacy efforts. Notable partners include the Congressional Hispanic Leadership Institute, California Hispanic Chamber of Commerce, and the U.S. Hispanic Chamber of Commerce.

Operational Insights

TLC differentiates itself through its extensive network of over 70 organizations representing business, healthcare, and education sectors. Its nationally recognized Business Matchmaking program and events, along with a focus on the top three Latino priorities—economy, healthcare, and education—strengthen its market position.

Strategic Opportunities and Future Directions

TLC's strategic roadmap includes: