Company Research Report: The Laundress

Company Overview

• Name: The Laundress

• Mission: To provide exceptional fabric care solutions that treat clothes like heirlooms, delivering a cleaning experience akin to a self-care ritual.

• Founders: Gwen Whiting and Lindsey Boyd, both former fashion executives and Cornell Textile & Fiber Science alumni.

• Founded: Approximately 20 years ago.

• Headquarters: No information is available.

• Key People: Gwen Whiting and Lindsey Boyd (co-founders). No further key personnel details provided.

• Number of Employees: No information is available.

• Revenue: No information is available.

• Known For: Innovative fabric care and "dry clean alternatives" products, specifically designed for high-end and delicate fabrics.

Products

Fabric Care Products

• Description: A range of products aimed to immerse sleepwear and senses in tranquil, long-lasting fragrance. Designed to enhance bedtime routines.

• Key Features:

• Warm Sandalwood: Spicy wood notes for a grounding effect.

• Night-Blooming Jasmine: Sweet floral fragrance.

• Soothing Lavender: Herbaceous aroma for serenity.

• Description: Designed to deep clean and brighten bedding while imparting a fragrance lasting up to 7 days.

• Key Features: Long-lasting tranquil fragrance.

• Description: A product meant to freshen and dewrinkle garments, available with purchases over $75.

• Key Features: Comes in a selection of fragrances tailored for fabric care.

Other Products

• Description: General fabric care products designed to prolong the life of garments and textiles, using natural and effective ingredients.

Recent Developments

• New Products Launched:

• The Beauty Sleep Collection, offering a holistic sensory experience for sleepwear and linens.

• Product Safety and Quality Improvements:

• Comprehensive safety program established post voluntary recalls in 2022-2023.

• Reformulation with biobased ingredients adhering to consumer safety standards.

• New manufacturing partnerships and improved quality assurance processes.

• Partnerships: Collaboration with experts in R&D, Engineering, Quality Assurance, Supply Chain, and Manufacturing to enhance product safety.

• Voluntary Recalls: Implemented in late 2022 and early 2023, followed by rigorous safety reassessment and product line relaunch to ensure consumer trust and product integrity.

Additional Product Information

• Ingredient List:

• Plant-derived cleaning agents and surfactants such as Decyl Glucoside and Laureth-6.

• Enzyme soil removers like Amylase, Cellulase, and Protease.

• A mix of synthetic and plant-based preservatives and stabilizers like Benzisothiazolinone and Glycerin.