TA

The Lote Agency

www.loteagency.com.au link_icon

Company Research Report: The LOTE Agency



Company Overview



Name: The LOTE Agency

Mission of the Company:
To break down cultural barriers to social cohesion and turn social cohesion into a lived reality for all by bridging divides, promoting mutual respect, and fostering a sense of belonging.

When was the Company Founded and by Whom:
No information is available

Key People in the Company:
  • Adrienne Meakin - Owner, Chief Marketing Officer

  • David Bartlett - Chief Executive Officer

  • Ashveen Chand - Head of Sales

  • Jennifer Mackenzie - Quality Assurance Assistant

  • Amina Rakhmankulova - Principal Multicultural and Digital Communications Adviser

  • Peta Reynolds - Multimedia Manager

  • Nina Azares - Project Manager

  • Maria Nguyen - Creative Design Lead

  • Jacqueline Ho - Sales Executive

  • Issa He - Head of Localisation

  • Ingrid Whitford - Quality Assurance Manager

  • Carla Rada - Multicultural Engagement Specialist

  • Beiyu Shen - Project Support Officer

  • Tina Flyger - Head of People and Culture

  • Bella Borello - Head of Project Delivery

  • Harlan Wilkerson - Project Manager

  • Tia Jupi - Executive Assistant

  • Cassandra Goodman - Director - More Inclusive Experiences

  • Penny Lane - Complaints Department

  • Dash - The OG

  • Ringo - Snack Time Strategist

  • Georgia - Chief Wellness Officer

  • Gigi - Social Media Pupfluencer

  • Gerald - Head of Security


Where is the Company Headquartered:
11 McKeon Road, Mitcham VIC 3132

Number of Employees:
No information is available

Revenue of the Company:
No information is available

What is the Company Known For:
Connecting government bodies, corporates, advertising agencies, and marketing professionals with audiences from diverse cultural backgrounds through research, community engagement, and multilingual, multichannel communications campaigns.

Products



Research & Planning


  • High-Level Description:

LOTE offers both qualitative and quantitative research within any community group in Australia, ensuring effective engagement with target audiences.
  • Key Features:

  • Qualitative Research: Workshops, focus groups, in-depth interviews.

  • Quantitative Research: Online surveys.

  • Community Consultations.

  • Multicultural Audit and Workshop.


Multilingual Translations


  • High-Level Description:

Accurate and sensitive translations by NAATI certified and recognized translators in over 150 languages.
  • Key Features:

  • Translation of website content, videos, audio files, advertising, and marketing collateral.

  • Ensures message clarity and cultural appropriateness.


Strategy and Campaigns


  • High-Level Description:

Collaborative and customized strategy development to reach multicultural audiences.
  • Key Features:

  • Community engagement (IAP2 best practice).

  • Marketing strategy.

  • Communications plan.

  • Campaign creation.


Digital Marketing


  • High-Level Description:

Multilingual digital marketing services including websites, mobile apps, advertising, and social media campaigns.
  • Key Features:

  • Websites and mobile app development.

  • Digital advertising and social media campaigns.

  • In-house production for tailored content.


Multilingual Video Production


  • High-Level Description:

Complete video production solutions to build genuine relationships with diverse audiences.
  • Key Features:

  • Conception, scriptwriting, talent sourcing.

  • Direction, shooting, animation, and post-production.


Media Planning/Buying


  • High-Level Description:

Tailored ethnic media planning and buying services to reach multicultural audiences.
  • Key Features:

  • Partnerships with over 200 ethnic radio stations and newspapers.

  • Impartial media relationships.

  • Hard negotiation to secure best deals.


Recent Developments



New Products Launched


  • No information is available


New Features Added to Existing Products


  • No information is available


New Partnerships


  • Partnered with Monash BehaviourWorks, Portable Agency, and other best-in-breed individual consultants.


Notable Projects


  • AFL - Multicultural Strategy

  • ACCC - Understanding Multicultural Audiences and their Communication Needs

  • Department of Justice and Community Safety - Fire Safety Research, Creative Campaign, and Testing

  • Royal Life Saving Australia - Easter Water Safety Campaign

  • Department of Health - COVID-19 Awareness and National Vaccine Rollout Campaign

  • WorldRemit - Market Research

  • Department of Jobs, Skills, Industry, and Regions - Multicultural Advertising

  • Victorian Electoral Commission - Video Subtitling

  • Transport Accident Commission - Multicultural Workshop