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The Mix Global

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Market Research Report: The Mix



Company Overview



  • Name: The Mix

  • Mission of the Company: To challenge the role of research in marketing, making people listen to real consumer voices when making big commercial decisions.

  • Founded: 2012

  • Founder: Tash Walker

  • Key People:

  • Tash Walker, Partner and Founder

  • Gemma Mitchell, Partner and Managing Director

  • Stephen Duffy, Partner and Creative Director

  • Maria Ferres, Partner and Head of Global Operations

  • Sam Lipscomb, Partner and Head of Insight and Innovation

  • Company Headquarters: London, UK

  • Number of Employees: No information is available

  • Revenue: No information is available

  • Known for: Creating global market research campaigns utilizing quantitative, qualitative, strategy, and creative insights.


Products



Market Research and Strategy Services



  • Innovation: The Mix assists clients in discovering new ways to market their products by leveraging deep market insights and creative strategies.

  • Segmentation: They help brands understand their target demographics better by providing detailed segmentation strategies.

  • Ethnography: By understanding people's everyday lives and behaviors, they provide insights that help position products more effectively.

  • Positioning: They develop innovative positioning strategies that set products apart in the market.

  • Data Analysis: Their data analysis services empower clients to make decisions based on solid evidence rather than intuition.

  • Strategy: The Mix provides strategic guidance to ensure that business decisions are aligned with market realities.

  • Creative Innovations: They bring creativity to the forefront, helping to create compelling marketing materials and strategies.


Recent Developments



  • The Mix collaborates with a multitude of high-profile clients, such as Mozilla, Nomad Foods, ASICS, Diageo, to deliver impactful market insights and strategy.


Recent Case Studies



  • ASICS: Developed a global segmentation strategy through a mixed qualitative and quantitative approach across USA, EMEA, China, and Japan for the ASICS performance runner brand.

  • Nomad Foods (Green Cuisine): Designed a European positioning strategy to help introduce and expand their plant-based product range across key European markets like Germany, Italy, UK, and France.

  • Mozilla (Firefox): Conducted a segmentation study assisting Mozilla to fight challenges in the internet browsing market through product innovation and communication testing.

  • Diageo (Johnnie Walker): Supported global innovation for Johnnie Walker by evolving liquid, packaging, and communications strategies in six global markets.


New Partnerships and Initiatives



  • The Mix has partnered with the Brixton Finishing School and Creative Lives in Progress to diversify and open up opportunities for underrepresented voices in the market research and creative industries.


Expert Insight



  • The Mix operates on a unique four-day workweek, leveraging efficiency and strategic focus, resulting in increased client lists and profitability.

  • Their approach includes a combination of quantitative and qualitative methodologies to deliver comprehensive and insightful market research, ensuring decisions are based on holistic evidence.

  • The most appreciated feature of The Mix by clients is its agility and strategic capability, facilitating partnerships that continue to deliver value.


This report concisely encapsulates the strengths, offerings, and recent strategic activities of The Mix, evidencing its influential role in shaping market research strategies globally.