Market Research Report: The Mom Complex
Company Overview
Name
The Mom Complex
Mission
"We help companies develop better products, services, and experiences for mothers. Moms get a better life, companies get a better bottom line."
Founded
No information available
Founders
No information available
Key People
- Katherine Wintsch: Founder & CEO. Dedicated to making the lives of mothers easier and helping large companies understand and support their mom customers. Author of "Slay Like a Mother."
- Lauren Fitzgerald: Partner. Known for building meaningful client partnerships and forging new frontiers with global brands.
- Julie Walker: Partner. Expert in brand and shopper marketing, sales, and multi-unit operations.
- Emma Drennan: Director of Engagement, operational manager.
- Kristina Husted: Director of Insights, specializing in brand and retail strategy.
- Shay Galto: Director of Strategy & Gen AI, insights guru.
- Jacqueline Warner: Strategist, researcher, and expert on Hispanic culture.
- Kathy Snead: Director of Engagement, Slay Like a Mother, with a focus on memorable experiences for clients.
Headquarters
3324 West Cary Street, Suite C, Richmond, VA 23221
Number of Employees
No information available
Revenue
No information available
Known For
Helping companies develop better products, services, and experiences specifically tailored for mothers.
Products
Fireside Chats
- Description: Deep dive into the lives of consumers through genuine and eye-opening conversations and interactive Q&A time.
- Key Features: Interactive format, direct consumer interaction, and real-time feedback.
Digital Ethnographies
- Description: Understand how moms and families navigate their daily lives through digital diaries and recordings.
- Key Features: Real-time insights, emotional and truthful tracking, and in-depth consumer behavior analysis.
Ideation Sessions
- Description: Collaborate directly with modern families to brainstorm solutions to product, service, or marketing challenges.
- Key Features: Direct collaboration with consumers, solution-oriented brainstorming, and innovative idea generation.
Quant Validation
- Description: Solidify family-focused insights by validating and prioritizing recommendations across the customer base.
- Key Features: Data-driven validation, prioritization of insights, and strategic recommendations.
Insight Collection
- Description: Proprietary research tools to uncover deep truths about mothers' needs and desires.
- Key Features: Interactive research formats, problem-solving focus, and actionable insights.
Recent Developments
New Products Launched
- New products for modern families.
- New patient experience for Millennial Moms.
- New dessert-inspired yogurt line.
- New packaging innovation for millennial families.
- New organic food for kids.
- New productivity app for moms & families.
- New childcare programs for Richmond families.
- New shopping solutions for busy moms.
- New product ideas around childhood illness and recovery.
- New dinnertime prep solutions for moms.
- New grocery and meal solutions for busy families.
New Features Added to Existing Products
- No information available
New Partnerships
- Partnered with major brands such as Walmart, Johnson & Johnson, Unilever, and others to develop mom-focused solutions.
By focusing exclusively on the details provided, this report aims to deliver a precise, information-dense summary without peripheral commentary.
