Market Research Report: The Motorcycle Company (TMC)

Company Overview

• Name: The Motorcycle Company (TMC)

• Mission: TMC was founded by riders, built for riders, and is committed to passing that passion along to others from coast to coast.

• Founded: In the late-70s by Dave Veracka.

• Key People:

• Dave Veracka

• Paul Veracka

• Michael Veracka

• Headquarters: No information is available.

• Number of Employees: No information is available.

• Revenue: No information is available.

• Known For: TMC is known as a Harley-Davidson Dealer Consulting Group, expanding to own multiple Harley-Davidson dealerships across the United States and providing consulting services in sales, marketing, and accounting to Harley-Davidson as well as other brand motorcycle dealers.

Products

• Products Offered: TMC offers consulting services targeted at motorcycle dealerships.

• Product Description:

• Consulting Services: These services include sales training, marketing, and accounting for Harley-Davidson dealers as well as other motorcycle brands.

• Key Features:

• Expertise in sales strategies tailored for motorcycle dealerships.

• Comprehensive marketing consulting aimed at enhancing dealership reach and customer engagement.

• Detailed accounting services to streamline financial operations.

Recent Developments

• Recent Developments:

• In October 2019, the Veracka Family Harley-Davidson Dealer Group split into two companies. Paul and Michael Veracka will no longer jointly own or operate dealerships, leading to the creation of individual stores. Dave Veracka started TMC as a Harley-Davidson Dealer Consulting Group.

• The split allows the Veracka brothers to establish their own visions and expand into new markets independently.

• New Products Launched: No information is available.

• New Features Added: No information is available.

• Partnerships: The company is exploring opportunities to support dealers outside of the Veracka-owned dealerships through consulting services across sales, marketing, and accounting.

Noteworthy Acquisitions

• Acquisitions by Paul Veracka:

• Alligator Alley Harley-Davidson, Sunrise, Florida

• Rockstar Harley-Davidson, Fort Myers, Florida

• Palm Beach Harley-Davidson, West Palm Beach, Florida

• Motown Harley-Davidson, Taylor, Michigan

• High Octane Harley-Davidson, Billerica, Massachusetts

• Additionally his acquisitions include more dealerships across the East Coast.

• Acquisitions by Michael Veracka:

• Avalanche Harley-Davidson, Golden, Colorado

• Rawhide Harley-Davidson, Olathe, Kansas

• Riverside Harley-Davidson, Riverside, California

• Huntington Beach Harley-Davidson, Westminster, California

• Jet City Harley-Davidson, Renton, Washington

• Desert Wind Harley-Davidson, Mesa, Arizona

The company has been recognized with numerous sales awards and dozens of Bar & Shield awards from Harley-Davidson, along with Power 50 and Best in Class Best Place to Work awards by Powersports Business, highlighting its status as a leader in the motorcycle dealership industry.