TC

The New Consumer

www.newconsumer.com link_icon

Company Market Research Report: The New Consumer



Company Overview


  • Name: The New Consumer

  • Mission: Focused on how and why people spend their time and money, while exploring the profound changes in creation, experience, purchasing, and selling due to technology. Aimed at providing a unique perspective in media and being essential for influential people while remaining approachable to everyone.

  • Founded by: Dan Frommer, a longtime tech and business journalist.

  • Key People: Dan Frommer (Founder), involved with Semirelated consultancy.

  • Headquarters: Based in Los Angeles, originally from Chicago.

  • Number of Employees: No information is available.

  • Revenue: No information is available.

  • Known For: Coverage on consumer brands and the intersection of technology through newsletters, a website, and podcasts supported primarily by memberships.


Products



Core Offerings


  • Publication: Focuses on consumer brand trends and the intersection with technology.

  • Newsletters and Executive Briefings: Provides insights about consumer behavior, brand analysis, and market commentary.

  • Podcasts: Offers audio editions of publications for members, discussing trends and insights into consumer behavior and technology.


Key Features


  • Unique Perspective: Offers insights into the consumer brands and technology intersection.

  • Membership-Supported: Access to detailed reports, analysis, and commentary.

  • Multi-platform: Available via newsletters, podcasts, and website content.


Recent Developments


  • Content Expansion: Added new sections focusing on AI and consumer trends.

  • Consumer Trends Reports: Regular publication of detailed reports analyzing shifts in consumer behavior and market dynamics.

  • Collaborations: Developing partnerships for reports, such as the collaboration with Coefficient Capital.


Recent Products and Features


  • Special Reports: Focused on areas like food and wellness, exploring trends such as the impact of GLP-1 drugs on consumption.

  • Webinar Collaborations: Engaging content creation through webinars focusing on future technologies like spatial computing.

  • Market Analysis Reports: Detailed insights on consumer sentiment, spending behaviors, and evolving digital marketplaces.


Partnerships


  • Coefficient Capital: Partnership in producing consumer trend reports.

  • Work & Co: Collaboration on webinars and industry analysis reports.


This report provides insight into the current functions, offerings, and strategic developments in The New Consumer, highlighting the brand’s focus on consumer behavior changes influenced by technology.